Light the path — the practical, actionable things we can all do to elevate, communicate, and celebrate the value we bring
Reorgs. Layoffs. The threat of AI. A torrent of doomsday articles about the decline of content design leadership. Is it any wonder some content designers act like they need permission? Permission to engage, permission to lead, permission to shape their working world. The rhetoric and darkness about the challenges we face don’t solve our problems. They don’t light the path.
In this session Rob discusses the practical, actionable things we can do to counter some of the most common and most challenging situations content designers face every day. How relevant these situations are to you will depend on your experience and seniority … but if you play this game long enough, you’ll encounter them all.
In this session you’ll learn that you don’t need permission to
- Attend meetings
- Speak up
- Do the right thing
- Say no to people
- Lead work and cross–discipline teams
- Create the change you want to see
More 2024 sessions
Light the path — the practical, actionable things we can all do to elevate, communicate, and celebrate the value we bring
Reorgs. Layoffs. The threat of AI. A torrent of doomsday articles about the decline of content design leadership. Is it any wonder some content designers act like they need permission? Permission to engage, permission to lead, permission to shape their working world. The rhetoric and darkness about the challenges we face don’t solve our problems. They don’t light the path.
In this session Rob discusses the practical, actionable things we can do to counter some of the most common and most challenging situations content designers face every day. How relevant these situations are to you will depend on your experience and seniority … but if you play this game long enough, you’ll encounter them all.
In this session you’ll learn that you don’t need permission to
- Attend meetings
- Speak up
- Do the right thing
- Say no to people
- Lead work and cross–discipline teams
- Create the change you want to see
We can’t be everywhere: How to introduce AI to your content design workflow
As content designers, we spend so much time answering the same style guide questions or handling microcopy asks. All of this takes away from meaningful high-level strategy work. AI tools can help you become more systems-focused so you can reduce content inconsistencies and maintain a cohesive voice, allowing you and your team to work more effectively.
But … with all the hype surrounding AI writing tools right now, it can be hard to know how to get started using them for your work. By taking a few steps up front (before diving in to experimentation), you can ensure your time is well-spent and feel confident about your decisions.
In this session, you’ll learn:
- How to define content design use cases for AI
- How to train your AI writing tool
- Challenges to look out for
Evaluating AI: Choosing the best tools for your content team
We’ve all been told that generative AI tools have the potential to improve our content and enhance productivity. What now? How do we sort through the hype around dozens of tools and make smart choices about which ones are most helpful to our team?
Gavin will share his team’s method for tool evaluation, as well as ways in which to present findings to leadership and across diverse teams. You’ll walk away with practical templates for evaluating and selecting the right AI tools for your unique needs.
In this session, you’ll learn:
- How to build a list of which AI tools to evaluate
- How to communicate specific outcomes from evaluating several AI tools
- Communication strategies to align AI skeptics and believers
