Rob MacFie

Content Design Director, Wise


Rob’s led content teams at startups, scale-ups, agencies, multinationals and government. He’s currently a design director at Wise, where he’s levelling up content design by applying the most important lesson he’s learned in the last 20 years – it’s not about the words. Rob’s team recently won Design Week’s writing for design award, so concedes it’s sometimes about the words.

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