September 26, 2024 3:55 PM
September 26, 2024 4:45 PM
Sep 26
3:55 pm
4:45 pm
CDT
Live broadcast

Content and code: How to forge a partnership with engineering for content-led collaboration

Sep 26
3:55 pm
4:45 pm
Live broadcast

We often think of product designers and UX researchers as a content designer’s closest collaborators. But what if we invested meaningful time into building relationships with our engineering counterparts?

Come hear Lily’s story of how she decided to cultivate a partnership with an engineering lead, and how together they built a 0→1 internal content tool that ended up a top three finalist at the 2023 DoorDash hackathon. Her case study reveals how their collaboration yielded more effective ideation, a deeper understanding of tech possibilities (and constraints), access to data, the ability to “hack” a quick proof of concept, and more.

In this session, you’ll learn:

  • How to start building relationships with your engineering counterparts right away
  • How to position and “sell” a content-led idea of any size to your engineer counterpart
  • Pitfalls and challenges to avoid
September 26, 2024 3:55 PM
September 26, 2024 4:45 PM
Sep 26
3:55 pm
4:45 pm
CDT
Live broadcast

Content and code: How to forge a partnership with engineering for content-led collaboration

Sep 26
3:55 pm
4:45 pm
Live broadcast

We often think of product designers and UX researchers as a content designer’s closest collaborators. But what if we invested meaningful time into building relationships with our engineering counterparts?

Come hear Lily’s story of how she decided to cultivate a partnership with an engineering lead, and how together they built a 0→1 internal content tool that ended up a top three finalist at the 2023 DoorDash hackathon. Her case study reveals how their collaboration yielded more effective ideation, a deeper understanding of tech possibilities (and constraints), access to data, the ability to “hack” a quick proof of concept, and more.

In this session, you’ll learn:

  • How to start building relationships with your engineering counterparts right away
  • How to position and “sell” a content-led idea of any size to your engineer counterpart
  • Pitfalls and challenges to avoid

We can’t be everywhere: How to introduce AI to your content design workflow

Sep 26
3:55 pm
4:45 pm
Live broadcast

As content designers, we spend so much time answering the same style guide questions or handling microcopy asks. All of this takes away from meaningful high-level strategy work. AI tools can help you become more systems-focused so you can reduce content inconsistencies and maintain a cohesive voice, allowing you and your team to work more effectively.

But … with all the hype surrounding AI writing tools right now, it can be hard to know how to get started using them for your work. By taking a few steps up front (before diving in to experimentation), you can ensure your time is well-spent and feel confident about your decisions.

In this session, you’ll learn:

  • How to define content design use cases for AI
  • How to train your AI writing tool
  • Challenges to look out for

Evaluating AI: Choosing the best tools for your content team

Sep 26
3:55 pm
4:45 pm
Live broadcast

We’ve all been told that generative AI tools have the potential to improve our content and enhance productivity. What now? How do we sort through the hype around dozens of tools and make smart choices about which ones are most helpful to our team?

Gavin will share his team’s method for tool evaluation, as well as ways in which to present findings to leadership and across diverse teams. You’ll walk away with practical templates for evaluating and selecting the right AI tools for your unique needs.

In this session, you’ll learn:

  • How to build a list of which AI tools to evaluate
  • How to communicate specific outcomes from evaluating several AI tools
  • Communication strategies to align AI skeptics and believers

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