About Button

Button is a new conference for people who are excited about product content strategy, content design, and UX writing. It’s produced by Brain Traffic, the company that brings you Confab … so you can feel fully confident your expectations will be well exceeded.

Register now

When and where does Button happen?

Button takes place October 21–23, online everywhere.

What is Button about?

Our inaugural program spans several areas related to product content, including...

  • Strategy: purpose, frameworks, principles
  • Craft: process, artifacts, tools
  • Collaboration: critiques, navigating team dynamics
  • Measuring effectiveness: usability testing, analytics
  • Careers: career development/transition, compensation, equity
  • Leadership: change management, team structure, training
  • Operations: infrastructure, tools, teams, governance
  • Ethics and social responsibility
  • Localization and internationalization

What will the virtual experience be like?

Our team already hosted one virtual conference during this pandemic, and here is what it is like: SWEET RELIEF. For three whole days, you will not feel alone and disconnected. The live broadcast is like a TV show featuring your favorite colleagues, and the small-group discussions and Slack interactions give you personal connections with folks just like you. We somehow make “together” feel real in a time when that’s in short supply.

Don’t take our word for it—read what folks had to say about Confab 2020.

Who attends Button?

This is our first event, but we’ve seen lots of buzz right out of the gate! Here are some of the job titles we know you’ll see at Button:

  • Product content strategists
  • Content designers
  • UX designers
  • UX writers
  • Technical communicators

Who produces Button?

Button is organized and hosted by Brain Traffic, the producers of Confab, a leading content strategy conference that has taken place annually since 2011.

Where can I learn more?

We’re always here to answer questions, too. Give us a shout at hello@buttonconf.com, or join our mailing list to receive program announcements and other updates.

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