About Button

Button is a one-of-a-kind event about content design, UX writing, and product content strategy.

We had a terrific time at our 2020 inaugural event. Please join us October 20–22, 2021, for what promises to be an even bigger, better Button!

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When is Button 2021?

Button 2021 will be online everywhere October 20–22. Sign up for the mailing list and be the first to hear important updates. Registration opens May 20!

What is the focus of Button?

Speakers dive deep on topics specifically focused on content design, UX writing, and content strategy for products and services, including:

  • Strategy: purpose, frameworks, principles
  • Craft: process, artifacts, tools
  • Collaboration: critiques, navigating team dynamics
  • Measuring effectiveness: usability testing, analytics
  • Careers: career development/transition, compensation, equity
  • Leadership: change management, team structure, training
  • Operations: infrastructure, tools, teams, governance
  • Ethics and social responsibility
  • Localization and internationalization

What is the Button virtual experience like?

You’ve never attended an online event like this before! The camaraderie you’ll feel with speakers and attendees alike is hard to describe—real-time connections play out over three days of learning and fun.

For an up-close look at how the three days of the virtual Button experience are structured, check out the Button 2020 recap.

The main components of the conference are:

  • A three-day live broadcast featuring keynotes, panel discussions, fireside chats, and various virtual antics
  • Small-group discussions and watch parties throughout the event, moderated by speakers and attendees
  • The exclusive Button Slack workspace where you’ll engage in ongoing conversations about the program; meet new friends with common interests; and reconnect with old pals
  • The on-demand video library featuring dozens of pre-recorded talks by new voices and experts across many industries and specializations; you’ll also have access to full recordings of the live broadcast after the event—unlimited viewing for a full year

Who attends Button?

Button 2021 will welcome attendees logging in from all over the world! You’ll meet folks who build the products and services you love, including Fortune 500 brands, start-up tech, retailers, nonprofits, government institutions, and agencies. Attendee job titles typically include (but are certainly not limited to):

  • Content designer
  • UX writer
  • UX designer
  • Product content strategist
  • Technical communicator

Who produces Button?

Button is organized and hosted by Brain Traffic, a content strategy services and events company.

How can I sponsor Button?

We’d love to share ideas and opportunities! Contact us to start the conversation.

Who can I contact for more information?

Email us at hello@buttonconf.com, or join our mailing list to receive program announcements and other updates.

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