About Button

Button is a new conference for people who are excited about product content strategy, content design, and UX writing. It’s produced by Brain Traffic, the company that brings you Confab … so you can feel fully confident your expectations will be well exceeded.

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When and where does Button happen?

Button takes place October 21–23, online everywhere.

What is Button about?

Our inaugural program spans several areas related to product content, including...

  • Strategy: purpose, frameworks, principles
  • Craft: process, artifacts, tools
  • Collaboration: critiques, navigating team dynamics
  • Measuring effectiveness: usability testing, analytics
  • Careers: career development/transition, compensation, equity
  • Leadership: change management, team structure, training
  • Operations: infrastructure, tools, teams, governance
  • Ethics and social responsibility
  • Localization and internationalization

Who attends Button?

This is our first event, but we’ve seen lots of buzz right out of the gate! Here are some of the job titles we know you’ll see at Button:

  • Product content strategists
  • Content designers
  • UX designers
  • UX writers
  • Technical communicators

Who produces Button?

Button is organized and hosted by Brain Traffic, the producers of Confab, a leading content strategy conference that has taken place annually since 2011.

Where can I learn more?

We’re always here to answer questions, too. Give us a shout at hello@buttonconf.com, or join our mailing list to receive program announcements and other updates.

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