About Button

Button is a one-of-a-kind event focused on content design and UX writing. Produced by Brain Traffic, Button welcomes everyone who is committed to making content better for digital apps and services.

Don’t miss your chance to join our rapidly growing community this October!

Get registration info

Learn best practices from authors, instructors, and peers.

Button focuses on topics specifically related to content design, UX writing, and content strategy for products and services. Speakers hail from organizations who are leading the conversation in content design. In 2021, they’ll tackle topics that include:

  • Strategy: purpose, frameworks, principles
  • Craft: process, artifacts, tools
  • Collaboration: critiques, navigating team dynamics
  • Measuring effectiveness: usability testing, analytics
  • Careers: career development/transition, compensation, equity
  • Leadership: change management, team structure, training
  • Operations: infrastructure, tools, teams, governance
  • Ethics and social responsibility
  • Localization and internationalization

Connect with other content leaders.

Share challenges, find support, and get insights from people establishing content design practices and leading teams at organizations across industries. Button All-Access will feature opportunities dedicated to bringing together content design and UX leaders, helping build an enduring community of practice.

Be part of a global content design community.

Attendees will be logging in from all over the world for Button 2021! You’ll meet folks who build the products and services you love, including Fortune 500 brands, start-up tech, retailers, nonprofits, government institutions, and agencies. Attendee job titles include (but are certainly not limited to):

  • Content designer
  • UX writer
  • UX designer
  • Product content strategist
  • Technical communicator

Choose your own experience.

You’ve never attended an online event like this before! For Button 2021, you can choose between two ticket types to fit your schedule and budget.

All-Access lets you experience the action as it happens, connecting in real time with speakers and fellow attendees. This ticket gives you full access to all three action-packed days of live broadcasts and conversations, plus a year of access to library talks.

See the 2021 program

On-Demand (recordings only) gives you post-event, on-demand access to all recordings, of both the live broadcasts and library talks.

Want to know more? Get registration info for both ticket types.

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