When you’re working with limited English proficient (LEP) and international clients, making content decisions with limited data can be a challenge, especially if you’re a team of one. In this session, Kate and Connie will share a reliable method that uses linguistics, social models, and other frameworks to help build a user archetype that can help you feel confident about your content decisions.

In this session, you’ll learn:

• How to get information about an audience's cultural tendencies and outlooks (no budget required)
• Insight into common cultural pitfalls and language errors
• How to research, design, and use a culturally-conscious user archetype to inform your content decisions