Communication is inherently a community-driven process. People vary their language and creative content use (e.g. emoji, stickers) based on the norms of different social groups, age groups, even apps. When we design products, it’s important to do targeted research to understand these differences, because only then can we determine if and how generative AI can fit in — a one-size-fits-all approach simply doesn’t work.

In this session, you’ll learn how to:

• Understand and consider context when forming communication strategies
• Craft your research strategy for technology-mediated communication
• Determine whether or not to consider Generative AI as part of your strategy