Felicia is a multidisciplinary design leader with 8 years of experience in content design management. She’s led teams at Meta, Teradata, Clover Network, and [24]7.ai. Her expertise spans complex B2B and B2C domains, including fintech, trust and safety, data analytics, and customer service. She uses her superpowers in systems thinking, research, design, and AI to drive transformations for businesses and their customers. She’s also built 2 content design teams from the ground up. Currently she’s building and nurturing a content design practice, for the third time in her career, at Teradata.

Born in Taiwan, Felicia studied journalism in upstate New York before building her content and design career in Silicon Valley. She now lives in the San Francisco Bay Area with her husband and 2 daughters. When she’s not working, you’ll find her baking. Her next project: perfecting her longan sourdough bread, inspired by the sweet, chewy, and smoky flavor of the dried fruit she loved growing up.