In many B2B organizations, silos run deep. As content design leaders, we often come in needing to reinvent the content discipline amidst systemic problems. People thought we were there to fix the docs, when in fact we have a much bigger vision for creating impact on the business and customers. This means if we only focus on the craft, we won’t have the impact we’re truly capable of.

Join Felicia as she shares stories from her career journey on how she shapes business with a content design lens. Learn how to read the dynamics of an organization and identify opportunities to lead cross-functionally and help teams, including content, to make a bigger difference. She’ll share insights into how to manage up and across, as well as mistakes she has learned to avoid.

In this session, you’ll learn how to:

• Weave a cohesive vision internally to shift people’s perceptions about content.
• Develop the mindset and practice of “First Team”.
• Lead others on a larger scale.
• Elevate above day-to-day work to maintain strategic oversight.