Over the last five years, Lily has built a library of learnings from running dozens of content-led A/B experiments seen by millions. Come hear her top five lessons learned that you can use to up-level your craft, support your arguments, and find the most impactful experiment opportunities! You’ll learn about what an A/B experiment is and why it’s the most impactful form of content testing. Finally, Lily will show you how to build a content-experimentation culture at your company.

In this session, you’ll learn:

• Why A/B tests are the most impactful type of content testing.
• How Lily created an exciting culture of content experimentation at DoorDash.
• How to build a step-by-step playbook for your own content-led A/B experiments.