V Sri is a recovering marketer turned content designer who has spent over 10 years slinging words at places like Yelp, Asana, Google, Zendesk, and his own consultancy, Look & Point. V is obsessed with storytelling. He led a class on storytelling in Design For Healthy Behaviors at the d.school at Stanford and in his spare time, leads intimate Storytelling in the Woods workshops for folks looking to improve their craft.

V is also the author of Microprinciples, a weekly newsletter, and is currently collaborating with Button speaker Chelsea Larsson on the world's first philosophy tome about UX writing, the Smallish Book.