Natalie is the founder and CEO of The Content Practice Architect, a consultancy focused on helping brands establish sustainable content practices. She has served as a content designer and strategist for leading organizations such as Anthem, Kaiser Permanente, and Walmart, as well as federal agencies including the FDA, USDA, and VA.

Her book, From Solo to Scaled: Building a Sustainable Content Strategy Practice, provides practical advice for scaling content operations and serves as a valuable resource for professionals in the field.