Michael J. Metts helps teams build great products and services by putting people first. He’s the coauthor of Writing Is Designing: Words and the User Experience from Rosenfeld Media. With a background in journalism, he frequently finds himself talking about the role words play in designing useful, usable digital products. He has given talks and taught workshops at industry conferences around the world. He lives with his wife, two children, and a very small dog just outside Chicago.