Chief Product Officer, Optimal Workshop
Kelsey Schwynn is the chief product officer for Optimal Workshop, a platform for creating better human experiences through information architecture. Her background is in strategic design and systems thinking, having worked at premier agencies in the US and Australia, including Today, frog design, Huge, and IBM. Her clients ranged from all levels of government, not-for-profits, and NGOs to Fortune 500 companies. She is passionate about solving our planet’s most gnarly challenges through design methods and making a positive, measurable impact through her work.
Creating cohesive experiences beyond the screen: The strategic role of content in service design