Joe Armstrong

Manager, Content Design, ATB Financial

Joe has spent nearly 20 years garnering cross-functional digital content experience in marketing and UX/product spheres. He has taken leading roles in helping a broad range of companies (e.g. ATB Financial, AT&T, Dell, Nissan) develop strategic, integrated, and data-driven content solutions designed to meet customer needs and business goals while building brand equity. He has collaborated with internal teams (e.g. business, product, research, design, development, marketing) and agency partners in producing innovative, accessible, and customer-centric digital experiences at the convergence of creativity and technology, designed to inform, facilitate, and inspire.

Joe thrives on fostering understanding through well-informed customer experiences and on communicating technical details in ways that engage users and prompt action. Joe is at his best when collaborating with diverse teams of stakeholders and cross-functional digital experts working with a common purpose on a path of continuous optimization. Whatever the project, his focus is on delivering the right content to the right audience (at the right time and in the right way)—engaging users and driving positive action.

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