Harib Massu is a Director of CX & Content Strategy at Qualified Digital, a digital agency that helps clients create engaging and effective online experiences. With over 10 years of experience in content strategy and design, Harib leads multidisciplinary teams in delivering holistic solutions that simplify, delight, and enable customer goals.

Harib is passionate about finding clear and easy answers to complex problems, and disrupting poor organizational practices to create visions and strategies that reach beyond the scope of a single project, silo, or brand. Harib empowers teams through an emphasis on collaboration, trust, and transparency, and leverages her expertise in content creation, marketing, and analytics to optimize the performance and impact of content experiences. Harib also prioritizes mentorship, support, and independence for the people she works with, and is always looking for new opportunities to learn and grow.