Two-day workshop

Content design research: Gain influence, make an impact

Moderator: 
Erica Jorgensen, author of Strategic Content Design
March 7, 2024 11:00 AM
March 8, 2024 3:00 PM
Mar
7
,
2024
11:00 am
3:00 pm
CST
March 7, 2024 11:00 AM
March 8, 2024 3:00 PM
Mar
7
and
8
,
2024
11:00 am
-
3:00 pm
CST

Register now for our most popular content design workshop ever!

  • Two half-days of real-time instruction.
  • Chat with fellow attendees throughout the workshop.
  • This workshop will be recorded and shared with registered attendees after the event.

Learn content design research and testing methods that work (and make a real impact on product design).

Content design research is an eye-opening, bias-busting, and, best of all, empowering form of customer listening that can be accomplished in a variety of ways. You can use content research to inform and smarten your word choices to quantifiably improve your audience engagement. (All this, and it’s often faster and more efficient than A/B experimentation!)

Along the way, you’ll see examples of content research that resulted in significant changes and improvements to user experiences.

Here’s what you’ll learn about:

  • Types of content research: Clarity, comprehension, preference, naming, audience-specific, gap and excess analysis, sentiment, and actionability
  • Setting the stage: Establishing content quality standards before you begin a content research program
  • Identifying your most important content to evaluate
  • Understanding the value and limitations of quantitative research (the “what”) and qualitative (the “why”)
  • Tools of the trade, from free, low-cost, and scrappy techniques to online platforms that enable online surveys and customer interactions
  • Partnering well: Collaborating with your UX research peers and managing interactions with stakeholders
  • Sharing results with tact and diplomacy

You’ll leave with these key takeaways:

  • A content testing template
  • A cheat sheet of the key question types and formats
  • A sample road map for establishing a content research practice
  • Confidence and understanding of how to put it all into action

Meet your panel

Meet Erica Jorgensen, author of Strategic Content Design: Tools and Research Techniques for Better UX.

Erica has held content leadership roles at start-ups including Amazon and Rover.com, and global companies like Expedia. She mentors content designers through Hexagon UX, Ladies that UX, and the University of Washington’s Human-Centered Design & Engineering program. Erica can frequently be found kayaking, running, playing pub trivia, and visiting wineries throughout the Pacific Northwest.

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