Generative AI is reshaping business and changing how we communicate, create, and seek out information. Amidst this foundational shift, how should we describe the actual value of AI that resonates with our users?

In this session, you’ll learn how the content designers at Google Shopping dug into user insights and pain points to develop a framework for communicating the presence of GenAI in a benefit-forward way. You’ll learn how (and why) we moved away from terms like "generate,” hear content-led research learnings into AI messaging, and gain practical insights into how simple language tweaks can better position AI as a tool in service of the user.

In this session, you’ll learn:

• What key user questions to answer when deciding how to describe AI-powered experiences or mention “AI” in your products.
• How to leverage UI moments such as the loading screen, product naming, and disclaimers to demystify the technology to users.
• How to apply a framework for advocating for simple, value-forward AI labeling with your stakeholders.
• How much to lean into “AI” (or away from it) in your messaging.