In a world where data is the new currency, how can we balance user expectations for personalization with the business imperative of privacy?

Content designers are uniquely positioned to take on the challenge of crafting clear, compelling experiences that comply with complex, evolving global regulations. Drawing from her experience in the Ads business at Netflix, Hannah will share strategies to help content designers lead in creating compliant content that empowers users to make informed decisions about their data.

In this session, you will:

• Learn about the leading role content design can play in creating clear and compliant experiences.
• Get a detailed overview of why data collection plays such a pivotal role in the tech ecosystem, and how that data is regulated globally.
• Gain specific insights into Hannah’s experience designing a complex product that meets European privacy law.
• Learn to navigate ways to build and maintain user trust through specific language patterns and principles.