Last year, the Wix content design team developed an AI assistant based on ChatGPT 4.0 to handle UX writing tasks, from routine copy to brainstorming ideas.

But the real story isn’t just “why” they did it — it’s “how.” In this talk, Jonathan will walk you through the technical process of training an AI to match brand voice, define content structures, and even inform other writing disciplines like localization. He’ll also highlight common pitfalls and essential strategies to avoid them.

You’ll learn:

• A proven framework for training an AI writing assistant from scratch.
• How to structure content so AI understands your brand and voice.
• Practical tips to avoid common pitfalls and mistakes.
• Ideas for scaling AI solutions across different writing disciplines.