Applying ancient Gen X wisdom to modern content design woes
Earlier this year, Ryan realized he was missing a personal connection to his content design work. So he revisited his favorite bits of 1990s pop culture.
Impostor syndrome? Be like Courtney Love: “I fake it so real, I am beyond fake.” Stakeholder struggles? Here’s Tyler Durden from Fight Club: “Stop trying to control everything and just let go!” As it turns out, applying Gen X proverbs to current content design challenges is a hella dope way to stay motivated.
In this talk, you’ll learn:
- How to look for unique bits of inspiration from any decade you want.
- That sometimes the best wisdom is idiosyncratic and/or a bit strange.
- How to brainstorm “t-shirt” slogans for your content design team to rally around.
More Button 2025 sessions
Natalie Dunbar
The Content Practice Architect
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