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Description: Whatever stage of growth your content team is at, it's common to feel overwhelmed with requests, demands, shadow tasks and poor collaboration with partners.

Welcome to a fast and furious overview of my personal approach to (re)setting expectations, getting advocacy and sponsorship from leadership, and prepping your writers for saying yes by saying no first.

I’ll show you how I assess the current state of work for any team I’m working with, create the space for the team to do less but better, find allies through aligned goals, and help your writers evaluate work through the lens of “No.”

You’ll learn:

• how to dig through layers of assumptions and “that’s how it’s always been”
• how just enough documentation, research and vision will carry you a long way
• how to deal with the toll of saying no and how to keep people on your side while you say it