Intro to content design

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Workshop
Leadership chat
Breakout session
Keynote
Panel
Attendee spotlight

When software is hard to use, it’s not always a technology problem. Sometimes it’s about the language in the product.

Content design is the principled use of language to help people navigate software and websites. Content designers are specialists in language and design who use words to make experiences accessible and useful for everyone.

In this workshop, you’ll learn the core principles and process of this evolving discipline. It’s perfect for anyone who wants to think in a content-first way when building user experiences.

Who should take this workshop:

  • Product or design leads standing up a content design practice who need a comprehensive approach on how to start
  • Content designers worried about AI coming for their job, and who want to establish foundational skills
  • Early-career UX writers/designers looking to level up their skill set in writing and information design
  • Product managers who are content-curious and want to improve usability through language

In this workshop, you will learn:

  • The foundations for a solid content design practice
  • How to stay relevant alongside rapid changes in technology
  • How content design helps dev teams build great products
  • The core principles of content design: Meaning, Mapping, and Mechanics
  • Practical tips for UX writing, information design, storytelling, and design feedback

Join Chelsea Larsson, Experience Design Director at Expedia and V Sri, Lead Content Design at Zendesk for this interactive workshop. They’ll share best practices, case studies, and new ways of thinking about content design that apply to every design and development discipline. You’ll leave with the experience of hands-on exercises and tools to bring content design into your design and development work.

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