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ChatGPT has exploded onto the scene, with significant implications for the future of content interaction and design.

Rather than cowering before our new generative AI overlords, how can content designers take advantage of this new generation of tools to improve our processes and ultimately result in better user experiences? We can use ChatGPT to augment our efficiency and creativity by considering problems from different angles, fine-tuning effective prompts, and experimenting with different approaches to generate unique insights and ideas.

In this session, you’ll learn how to:

• Incorporate AI-powered tools like ChatGPT into your content design process.
• Identify effective use cases for research/planning, design, and editing.
• Create and iterate prompts to meet your project needs.
• Consider the relevant ethical issues of working with these tools.