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Writing customer stories isn’t usually part of a content designer’s wheelhouse, but maybe it should be. A great customer story can help your team visualize and align on a product road map. It can improve customer empathy. It can get your team excited about the work.

In this session Jennie will share her experience writing a customer story for a quarterly kickoff. Even though it was one of the hardest things she ever worked on, she would do it all again because of the value it brings.

In this session, you will learn:

• Why storytelling is important
• How to put stories together
• How storytelling improves your craft