Content research is an eye-opening, bias-busting, and, best of all, empowering form of customer listening that can be accomplished in a variety of ways. You can use content research to inform and smarten your word choices to quantifiably improve your audience engagement. (All this, and it’s often faster and more efficient than A/B experimentation!)
We’ll cover the following types of content research: Clarity, comprehension, preference, naming, audience-specific, gap and excess analysis, sentiment, and actionability.
The workshop will be peppered with examples of content research that resulted in significant changes and improvements to user experiences.
We’ll also cover:
You’ll leave with these key takeaways:
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