Heading

How do you even wrap your arms around the 35 different ways an app can say the same thing? How about when it’s different across the UX, marketing, sales, and support?

Torrey Podmajersky will show you her process of sense-making using audit, storytelling, and voice to persuade into alignment the 35 different people who believe in the way they say the thing.

In this session, you’ll learn:

• The gotchas of terminology audits
• How to transform audit insights into a story
• How to bring stakeholders into the light of terminology clarity