Measuring content: The why, what, when, where, and how

When content is everywhere and everything, how do you measure money made and money saved by word choice alone?

Let’s talk measuring content quality, quantity, and verbs that make millions of dollars. We’ll delve into how to make charts, graphs, and PMs your partners in crime. And, finally, we’ll look at a highlight reel of some big mistakes—that someone else already made so you don’t have to!

In this session, you’ll learn how to:

• Start with research, measuring content effectiveness through three methods.
• Use live product testing to your advantage and tag-team with your PM on experiments.
• Design and use a scorecard and metrics to operationalize content quality.