The rise of AI tools like ChatGPT has sparked understandable but unfounded concerns among content designers about the future of their craft. However, AI models are only as good as the instructions they receive. Since content designers are experts in communicating, they’re uniquely positioned to design and evaluate instructions for AI models to ensure high-quality outputs.
In this talk, we’ll see how content design played a critical role in recent AI text generation projects at Shopify. You’ll see how they defined a quality rubric for outputs, crafted prompt instructions, and built a system for identifying gaps to focus quality improvements.
In this talk, you’ll learn:
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