Vivek Sri is a reformed marketer turned UX content strategist who has spent 10 years writing words at places like Yelp, Asana, Google, Zendesk, and his own consultancy, Look & Point. Vivek has spent less time telling jokes on stage. While his family is grateful for that, he believes that examining narrative craft, like jokes and poetry, is the key to becoming better designers of words.
Vivek is obsessed with storytelling. He led a class on storytelling in Design For Healthy Behaviors at the d.school at Stanford and in his spare time, leads intimate Storytelling in the Woods workshops for folks looking to improve their craft.