Vidhika Bansal

Vidhika is a UX manager at Intuit with a background in behavioral science, brand strategy, and human-centered design. Over the last decade, she has helped shape marketing and product strategies for clients such as Hilton Worldwide, Gap Inc., NASDAQ, 23andMe, Facebook, and C-SPAN.

She’s convinced that the best designs address people’s unarticulated needs, and that stories can change the world. She also gets really jazzed about good food (especially dessert!), perfect strings of words, the power of human connection, and exploring new places and perspectives.