Tom has a background in writing, communication, and UX design and now blends all of these skills working as a content designer for IBM. He was one of the first content designers hired by IBM four years ago and created the voice and tone guide used by IBM Cloud, Data, and AI offerings. Tom works with various product teams to help them deliver UI content that is user-centered, clear, and engaging.
Along with Maranda Bodas, Tom set up and continues to co-lead a community of practice for the growing number of content designers working across IBM.
Tom lives in Hampshire, in the UK, with his wife and two daughters. Outside of work and family life, he likes to read, write, brew beer, and think up bad puns.