Bev Maeda

Bev Maeda is the head of UX writing at YouTube. She has previously worked as a content strategist, UX lead, localization manager, editor, and journalist. She has managed global teams of up to 50-plus people and has a knack for developing and retaining top talent.

Bev has held diverse roles but always with one focus in mind—creating meaningful connections internally with her teams and externally through user-first content design. Her core strengths are in building strong, cohesive teams and cultivating relationships with global teams.