Anna Potapova

Anna is a content strategist working with Alibaba Group (Hangzhou, China). Her background in creative writing and passion for localization helped her serve as content lead for multiple promotions for a global audience, while optimizing their budget and improving the workflow.

She is the creator of the UX writing style guide and localization evangelist for AliExpress, with the goal of optimizing UX writing flow for a global audience.

In her spare time, Anna hosts Shanghai LocLunch™, a monthly meetup that brings together content strategy and localization professionals. She also reads fiction in her native Russian.