Alexa Apallas

As a bookworm and self-proclaimed word nerd, Alexa K. Apallas embraces the power and the magic of the written word. She started her career in magazine journalism, made the switch to content marketing, and now works as a content strategist at PayPal, where she leads a team of content designers. She’s also a content champion who helps persuade product managers to involve content early in the product development lifecycle. Likes: Public speaking, Oxford commas, engaging novels, international travel, content challenges, witticisms, wine. Dislikes: Apostrophe abuse, visual clutter, boredom.