Register for Button!

Button is happening October 21–23, online everywhere. Join us for three days of stellar content, one-of-a-kind community, and all-around conviviality.

Virtual ticket price:
$895/ person
First 100 people to register save $100!
Registering for Button gets you access to the premier product content conference, which includes:
  • A live online broadcast, connecting you with experts all over the world
  • Q&A sessions with some of the brightest minds in UX writing and content design
  • Demonstrations of helpful tools and processes
  • Networking opportunities within smaller groups
  • A library of all conference content available on demand for a full year
Begin registration

Registration details

How can I pay for Button?

We accept all major credit cards, including Visa, Mastercard, and American Express. The full conference fee is due at the time of registration. If you choose the “pay by check” option, your check is due within 7 days of registration. Include attendee name(s) on the check, and make checks payable to: Brain Traffic, 615 First Avenue NE, Suite 475, Minneapolis, MN 55413.

If you need assistance with a purchase order or any other documentation, contact

Can my team register for Button as a group?

Why, yes! Button is a great place to get your team collaborating and talking about product content in a whole new way. Registering a group of three or more? Email us at to get a special code to receive an extra 10% off. Please note: We can only accept one type of discount per registration. This discount does not apply to the first 100 tickets, which are already discounted.

What other discounts are available?

If you are not part of a group, we also offer a 10% discount for folks working in nonprofits, government, and higher ed institutions with nonprofit status—just get in touch for a special registration code. Please note: We can only accept one type of discount per registration. This cannot be combined with the group discount or the discounted price on the first 100 tickets.

You may also hear about temporary sales and other special discounts via our mailing list.

Conference policies

Can I cancel or transfer my registration if I can’t attend?

You can transfer your registration to someone else up until September 4. Just get in touch, and we’ll be happy to update the ticket information.

You can also cancel your registration up until September 4 if there’s no one to send in your place. Here are the refund deadlines:

  • Up until July 17: 75% refund
  • July 18 through August 21: 50% refund
  • August 22 through September 4: 25% refund
  • After September 4: No refunds available

After September 4, we’re sorry to say we can’t cancel or transfer your registration or issue a refund. If you need help with a transfer or a refund up until September 4, contact us at

Review our full terms and conditions.

Do you have a code of conduct?

Yes, we do. We aim to make Button a friendly, welcoming conference where every attendee feels safe and included. 

Review the Button Code of Conduct

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