Program

Get ready for three days of stellar talks and candid conversations about all things content design. We can’t wait to see you there!

Andy WelfleBeth DunnDanielle SmallCandi WilliamsChelsea LarssonPreston So

Day 1 schedule

October 20, 2021
9:00 a.m.–9:15 a.m. CDT (UTC-5)

Welcome to Button!

Kristina Halvorson
Kristina Halvorson

Founder, CEO, Brain Traffic

9:15 a.m.–10:25 a.m. CDT (UTC-5)

Keynotes and conversations

Cultivating content design everywhere, all the time
Cultivating content design everywhere, all the time
Beth Dunn

Manager, Product Internal Communications, HubSpot

10:25 a.m.–10:50 a.m. CDT (UTC-5)

25-minute break

10:50 a.m.–11:50 a.m. CDT (UTC-5)

Small-group discussions

Pick a topic and hop into one of our Zoom rooms to talk shop with new friends. (Topics to be announced.)

11:50 a.m.–12:00 p.m. CDT (UTC-5)

10-minute break

12:00 p.m.–1:00 p.m. CDT (UTC-5)

Panel

Dancing on the ceiling: Career paths and possibilities

Join Aaron Burgess as he moderates a conversation about career opportunities and challenges in content design.

Dancing on the ceiling: Career paths and possibilities
Aaron Burgess

Senior Director, Content Strategy, Expedia Group

Panel moderator
Dancing on the ceiling: Career paths and possibilities
Aladrian Goods

Content Designer, Intuit

Dancing on the ceiling: Career paths and possibilities
Kate Kenyon

Head of Content Operations, Chase UK

1:00 p.m.–3:15 p.m. CDT (UTC-5)

Downtime and watch parties

Join Zoom meetings hosted by speakers to watch pre-recorded library talks.

3:15 p.m.–3:50 p.m. CDT (UTC-5)

Nerd Alert

What makes you geek all the way out? Pencils? Anime? Axe throwing? Join Button attendees as they get way too excited about random things.

David Thomas
David Thomas

Author, Design for Cognitive Bias

3:50 p.m.–4:00 p.m. CDT (UTC-5)

10-minute break

4:00 p.m.–4:35 p.m. CDT (UTC-5)

Fireside chat with Andy Vitale

Join Kristina Halvorson for an informal conversation with Andy Vitale.

Fireside chat with Andy Vitale
Andy Vitale

VP, Product Design & Content, Rocket Mortgage

Kristina Halvorson
Kristina Halvorson

Founder, CEO, Brain Traffic

4:35 p.m.–5:10 p.m. CDT (UTC-5)

Keynotes and conversations

5:10 p.m.–5:15 p.m. CDT (UTC-5)

Daily wrap-up

Kristina Halvorson
Kristina Halvorson

Founder, CEO, Brain Traffic

5:15 p.m.–7:00 p.m. CDT (UTC-5)

Watch parties

Join Zoom meetings hosted by speakers to watch pre-recorded library talks.

7:00 p.m.–8:00 p.m. CDT (UTC-5)

Button Trivia

Wind down for the day with all your new friends! Test your knowledge of content design minutiae and low-stakes nonsense.

Day 2 schedule

October 21, 2021
7:45 a.m.–8:45 a.m. CDT (UTC-5)

Watch parties

Join Zoom meetings hosted by speakers to watch pre-recorded library talks.

9:00 a.m.–9:15 a.m. CDT (UTC-5)

Welcome to Button!

Kristina Halvorson
Kristina Halvorson

Founder, CEO, Brain Traffic

9:15 a.m.–10:25 a.m. CDT (UTC-5)

Keynotes and conversations

Confessions of a reluctant content design manager
Confessions of a reluctant content design manager
Andy Welfle

Senior Experience Content Design Manager, Adobe

Death and other difficult words
Death and other difficult words
Helen Lawson

Lead Content Designer, Co-op Funeralcare

10:25 a.m.–10:50 a.m. CDT (UTC-5)

25-minute break

10:50 a.m.–11:50 a.m. CDT (UTC-5)

Small-group discussions

Pick a topic and hop into one of our Zoom rooms to talk shop with new friends. (Topics to be announced.)

11:50 a.m.–12:00 p.m. CDT (UTC-5)

10-minute break

12:00 p.m.–1:00 p.m. CDT (UTC-5)

Panel

Why we all need to stop talking about DEI

Join Candi Williams for a conversation about why we need to do less talking and take more action when it comes to diversity, equity, and inclusion.

Why we all need to stop talking about DEI
Candi Williams

Content Design Lead, Bumble

Panel moderator
Why we all need to stop talking about DEI
Gladys Diandoki

Content Designer, Independent

Why we all need to stop talking about DEI
Jordan Craig

Senior Manager, Content Strategy, Twitter

1:00 p.m.–3:15 p.m. CDT (UTC-5)

Downtime and watch parties

Join Zoom meetings hosted by speakers to watch pre-recorded library talks.

3:15 p.m.–3:50 p.m. CDT (UTC-5)

The Button Book Report

Let’s kick it old-school! Join Button attendees as they relive this classic childhood assignment. Bonus points for dioramas.

Erika Hall
Erika Hall

Director of Strategy, Mule

3:50 p.m.–4:00 p.m. CDT (UTC-5)

10-minute break

4:00 p.m.–4:35 p.m. CDT (UTC-5)

Fireside chat with Sarah Winters

Join Kristina Halvorson for an informal conversation with Sarah Winters.

Fireside chat with Sarah Winters
Sarah Winters

Founder, Content Design London

Kristina Halvorson
Kristina Halvorson

Founder, CEO, Brain Traffic

4:35 p.m.–5:10 p.m. CDT (UTC-5)

Keynotes and conversations

Using narratives to build better products
Using narratives to build better products
Susa Hart

Senior Director Product Design, Guru

5:10 p.m.–5:15 p.m. CDT (UTC-5)

Daily wrap-up

Kristina Halvorson
Kristina Halvorson

Founder, CEO, Brain Traffic

5:15 p.m.–7:00 p.m. CDT (UTC-5)

Downtime and watch parties

Join Zoom meetings hosted by speakers to watch pre-recorded library talks.

7:00 p.m.–8:00 p.m. CDT (UTC-5)

Taco Time

Part cooking show, part crowd-sourced antics, this will be an entertaining celebration of the official food of Button.

Day 3 schedule

October 22, 2021
7:45 a.m.–8:45 a.m. CDT (UTC-5)

Watch parties

Join Zoom meetings hosted by speakers to watch pre-recorded library talks.

9:00 a.m.–9:15 a.m. CDT (UTC-5)

Welcome to Button!

Kristina Halvorson
Kristina Halvorson

Founder, CEO, Brain Traffic

9:15 a.m.–10:25 a.m. CDT (UTC-5)

Keynotes and conversations

10:25 a.m.–10:50 a.m. CDT (UTC-5)

25-minute break

10:50 a.m.–11:50 a.m. CDT (UTC-5)

Small-group discussions

Pick a topic and hop into one of our Zoom rooms to talk shop with new friends. (Topics to be announced.)

11:50 a.m.–12:00 p.m. CDT (UTC-5)

10-minute break

12:00 p.m.–1:00 p.m. CDT (UTC-5)

Panel

The future of content design

Join Torrey Podmajersky as she hosts a panel looking ahead at what’s next in UX writing and content design.

The future of content design
Torrey Podmajersky

UX Writer, Google

Panel moderator
The future of content design
Steven Wakabayashi

Founder, QTBIPOC

The future of content design
Jess Sand

Independent UX content strategist

The future of content design
Doug Kim

Principal Design Manager, Microsoft

1:00 p.m.–3:15 p.m. CDT (UTC-5)

Downtime and watch parties

Join Zoom meetings hosted by speakers to watch pre-recorded library talks.

3:15 p.m.–3:50 p.m. CDT (UTC-5)

The Button Amateur Hour

Music! Laughter! Weird people tricks! Join us as we celebrate the hidden gifts of our fellow Button attendees.

Mario Ferrer
Mario Ferrer

Lead Content Designer, King

3:50 p.m.–4:00 p.m. CDT (UTC-5)

10-minute break

4:00 p.m.–4:35 p.m. CDT (UTC-5)

Fireside chat with Amy Thibodeau

Join Kristina Halvorson for an informal conversation with Amy Thibodeau.

Fireside chat with Amy Thibodeau
Amy Thibodeau

Chief Design Officer, Gusto

Kristina Halvorson
Kristina Halvorson

Founder, CEO, Brain Traffic

4:35 p.m.–5:10 p.m. CDT (UTC-5)

Keynotes and conversations

5:10 p.m.–5:15 p.m. CDT (UTC-5)

Daily wrap-up

Kristina Halvorson
Kristina Halvorson

Founder, CEO, Brain Traffic

7:00 p.m.–8:00 p.m. CDT (UTC-5)

Button Karaoke

Now that we’ve all gotten to know each other, let’s conclude our time together by belting out our favorite songs off-key!

Library talks

Better onboarding
Better onboarding
Krystal Higgins

UX Lead, Author of Better Onboarding

Content-driven UX as an extension of brand narrative strategy
Content-driven UX as an extension of brand narrative strategy
Vinish Garg

Consultant: Product UX and Product Content Strategy, Independent

Modeling and managing product content
Modeling and managing product content
Larry Swanson

UX Content Strategist, Elless Media

Spar your content like a boxer
Spar your content like a boxer
John Paz

Training Technical Writer, Menlo Security

“Button offers the best lineup possible in the field of product content strategy and design. Bravo!”– Ghada Kandil, Fikrbayan
“This is the most amazing conference I’ve ever been to.”– Laura Veneskey, Button 2020 attendee

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