Program

From content design best practices to important new trends, this year’s session lineup features the topics everyone’s talking about.

Every ticket includes a pass to the Button on-demand video library, including live broadcast recordings—good for a full year!

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Broadcast live from Seattle

Asserting your content design superpowers
Erica Jorgensen

Director of Product Content Strategy, Slack

Feedback: How to get what you need, and love what you get
Milly Shaw

Content Design Practice Lead, Opencast Software

Growing a content community of practice
Diane Hellekson

Content Strategy Manager, U.S. Bank

Helping robots suck less at conversation
Samuel Marc

Lead UX Writer, Speak UX!

How to tell your boss they’re wrong—and why you should
John Paz

Content Design Manager, Menlo Security

How to win stakeholders and influence processes
Candi Williams

Head of Content Design, Bumble

Leading like you: Finding ways to influence—the way only you can
Michael Metts

Principal Content Designer, Expedia Group

What IS the value of content design?
Relly Annett-Baker

UX Content Strategy Manager

On-demand video library

A tale of two users: Finding common ground
Emily Atwater

Content Designer, Netflix

Creating error message templates: A quest
Haley Donoughe

Senior Content Designer, Upwork

Design sprints for UX writing and content
JR Miller

UX Writing Lead & Design Manager, Google

From content vision to implementation without a team
Patty Gale

Content Strategist, Autodesk, Inc.

Just enough taxonomy: Structure essentials for the well-traveled content designer
Jeffrey MacIntyre

Consultant, Bucket Studio and Bucket Brigade

Move over, English: How localization can improve your copy
Rosa Vieira de Almeida

Content Lead, Transfer Galaxy

Relationship counseling with bots
Shruti Murali

Conversational UI Content Designer, Instacart

The ROI of content design: Proving value in your org
Sarah Etter

Senior Manager of Content Design, Procore

The art of the roadshow: Effectively advocating for your team
Sophie Tahran

Content Design Lead, The New Yorker

The secret life of a UX writer in a gendered language
Kinneret Yifrah

Independent Content Designer, Author, Community Manager

You are a leader (yes, you)
Alicia Ostarello

Head of Content Design, Lyft

“Sorry, I didn’t catch that”: Better conversation repair for bots
Rebecca Evanhoe

Conversation Designer & Strategist, Pratt Institute

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