2020 Program


The first-ever Button welcomed nearly 500 people from all over the world for three days of stellar talks, lively panels, small-group connections, and social antics.

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photos of speakers

Day One: Live broadcast schedule

9:00 a.m.–9:10 a.m. CDT (UTC-5)
Welcome to Button!
Kristina Halvorson
Kristina Halvorson, Brain Traffic
9:10 a.m.–10:20 a.m. CDT (UTC-5)
Keynotes and conversations
10:20 a.m.–10:50 a.m. CDT (UTC-5)
30-minute break
10:50 a.m.–11:50 a.m. CDT (UTC-5)
Small-group discussions

Pick a topic, and hop into one of our Zoom rooms to meet new friends and talk shop.

11:50 a.m.–12:00 p.m. CDT (UTC-5)
10-minute break
12:00 p.m.–1:00 p.m. CDT (UTC-5)
Panel: Button Book Club

Join host David Dylan Thomas as he leads a roundtable discussion with fellow authors and leaders in our community.

David Dylan Thomas
David Dylan Thomas

Design for Cognitive Bias

Scott Kubie
Scott Kubie

Writing for Designers

Torrey Podmajersky
Torrey Podmajersky

Strategic Writing for UX

Andy Welfle
Andy Welfle

Writing Is Designing

Michael Metts
Michael Metts

Writing Is Designing

1:00 p.m.–3:15 p.m. CDT (UTC-5)
Downtime and watch parties

Here’s some time to chill out, catch up, and check out the talks in our on-demand library.
See the watch party schedule

3:15 p.m.–3:50 p.m. CDT (UTC-5)
Quarantimes: Self-care against all odds

So, 2020 has been … A LOT. Come hear fellow attendees share how they’re surviving These Unprecedented Times™, with coping mechanisms ranging from meditation to foster dogs.

3:50 p.m.–4:00 p.m. CDT (UTC-5)
10-minute break
4:00 p.m.–4:35 p.m. CDT (UTC-5)
Keynotes and conversations
4:35 p.m.–5:10 p.m. CDT (UTC-5)
Fireside chat with Aarron Walter

Tune in as Kristina Halvorson interviews Aarron Walter (author, Designing for Emotion and VP of Content, InVision) about how we make human connections through design.

Aarron Walter
Aarron Walter, InVision
Kristina Halvorson
Kristina Halvorson, Brain Traffic
5:10 p.m.–5:15 p.m. CDT (UTC-5)
Day one wrap-up
Kristina Halvorson
Kristina Halvorson, Brain Traffic
5:15 p.m.–7:00 p.m. CDT (UTC-5)
Downtime and watch parties

Here’s some time to chill out, catch up, and check out the talks in our on-demand library.
See the watch party schedule

7:00 p.m.–8:00 p.m. CDT (UTC-5)
International Tour of Libations

Join this unconventional happy hour as we toast the first day of the first-ever Button with beverages in every time zone.

Elle Geraghty
Elle Geraghty, Elle Geraghty Content Strategy

Day Two: Live broadcast schedule

7:45 a.m.–8:45 a.m. CDT (UTC -5)
Watch parties

Gather with fellow attendees in your time zone to watch a talk from our on-demand library—hosted by the speaker!
See the watch party schedule

9:00 a.m.–9:10 a.m. CDT (UTC-5)
Button Day 2 kickoff
Kristina Halvorson
Kristina Halvorson, Brain Traffic
10:20 a.m.–10:50 a.m. CDT (UTC-5)
30-minute break
10:50 a.m.–11:50 a.m. CDT (UTC-5)
Small-group discussions

Pick a topic, and hop into one of our Zoom rooms to meet new friends and talk shop.

11:50 a.m.–12:00 p.m. CDT (UTC-5)
10-minute break
12:00 p.m.–1:00 p.m. CDT (UTC-5)
Panel: Ethics, bias, and responsible design

Join Stephanie Lucas, Jane Ruffino, Candi Williams, and Crystal Yan as they tackle some of the deeper challenges of our work.

Stephanie Lucas
Stephanie Lucas, LinkedIn
Jane Ruffino
Jane Ruffino, Character & Södertörn University
Candi Williams
Candi Williams, Nationwide Building Society
Crystal Yan
Crystal Yan, Remitly
1:00 p.m.–3:15 p.m. CDT (UTC-5)
Downtime and watch parties

Here’s some time to chill out, catch up, and check out the talks in our on-demand library.
See the watch party schedule

3:15 p.m.–3:50 p.m. CDT (UTC-5)
Quarantimes: Your stories, told by you  

Gather round the digital campfire to hear fellow Button attendees share inspiring and maybe even hilarious stories from their work and lives.

3:50 p.m.–4:00 p.m. CDT (UTC-5)
10-minute break
4:00 p.m.–4:35 p.m. CDT (UTC-5)
Keynotes and conversations
4:35 p.m.–5:10 p.m. CDT (UTC-5)
Fireside chat with Mario Ferrer

Join Kristina Halvorson for a one-on-one conversation about communities of practice with Mario Ferrer (Senior UX Writer, Skyscanner).

Mario Ferrer, Skyscanner
Kristina Halvorson
Kristina Halvorson, Brain Traffic
5:10 p.m.–5:15 p.m. CDT (UTC-5)
Day two wrap-up
Kristina Halvorson
Kristina Halvorson, Brain Traffic
5:15 p.m.–7:00 p.m. CDT (UTC-5)
Downtime and watch parties

Here’s some time to chill out, catch up, and check out the talks in our on-demand library.
See the watch party schedule

7:00 p.m.–8:00 p.m. CDT (UTC-5)
Button Trivia Extravaganza

Wind down for the day with all your new friends! Test your knowledge of important UX minutiae and low-stakes nonsense.

Day Three: Live broadcast schedule

7:45 a.m.–8:45 a.m. CDT (UTC-5)
Watch parties

Gather with fellow attendees in your time zone to watch a talk from our on-demand library—hosted by the speaker!
See the watch party schedule

9:00 a.m.–9:10 a.m. CDT (UTC-5)
Button Day 3 kickoff
Kristina Halvorson
Kristina Halvorson, Brain Traffic
9:10 a.m.–10:20 a.m. CDT (UTC-5)
Keynotes and conversations
10:20 a.m.–10:50 a.m. CDT (UTC-5)
30-minute break
10:50 a.m.–11:50 a.m. CDT (UTC-5)
Small-group discussions

Pick a topic, and hop into one of our Zoom rooms to meet new friends and talk shop.

11:50 a.m.–12:00 p.m. CDT (UTC-5)
10-minute break
12:00 p.m.–1:00 p.m. CDT (UTC-5)
Panel: Design leadership in 2020

Join Marissa Phillips, Jacqui Frey, Tina O’Shea, Andy Welfle, and Karen Cross as they discuss the unique challenges and opportunities of leading product content teams in 2020.

Jacquelyn Frey
Jacquelyn Frey, MailChimp
Karen Cross
Karen Cross, Atlassian
Tina O’Shea
Tina O’Shea, QuickBooks
1:00 p.m.–3:15 p.m. CDT (UTC-5)
Downtime and watch parties

Here’s some time to chill out, catch up, and check out the talks in our on-demand library.
See the watch party schedule

3:15 p.m.–3:50 p.m. CDT (UTC-5)
Quarantimes: The Button Amateur Hour

Music! Laughter! Weird people tricks! Come enjoy the hidden gifts of your fellow Button attendees and speakers.

Malaika Carpenter
Malaika Carpenter, SayCred Media Group, LLC
3:50 p.m.–4:00 p.m. CDT (UTC-5)
10-minute break
4:00 p.m.–4:35 p.m. CDT (UTC-5)
Keynotes and conversations
4:35 p.m.–5:10 p.m. CDT (UTC-5)
Fireside chat with Jess Sand

Join Kristina Halvorson and Jess Sand (independent UX Content Strategist) to explore how technology and content are helping to build non-extractive economies in which content-driven platforms contribute to community resilience and more equitable systems.

Jess Sand
Jess Sand, independent
Kristina Halvorson
Kristina Halvorson, Brain Traffic
5:10 p.m.–5:15 p.m. CDT (UTC-5)
Final thoughts and next steps
Kristina Halvorson
Kristina Halvorson, Brain Traffic

Attend a watch party!

Join Button speakers and fellow attendees to watch talks from our on-demand library together, with real-time conversations in Zoom and Slack. Please note that there may be changes to this schedule based on speaker availability.

Register now

On-demand library talks

Content and design systems
Jared Meyer
Jared Meyer

Content Strategist, Expedia

Tackling wicked problems: UX research and content strategy in higher ed
Tarah Dykeman
Tarah Dykeman

UX Researcher and Content Strategist, University of Colorado, Boulder

User and task analysis for UX writing
Kavita Singh
Kavita Singh

Digital Experience Manager, NVIDIA

Register now

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