Program

Button happens synchronously in person and online. International folks, check out early morning and late afternoon programming (Pacific Daylight Time). There’s something for everyone. And remember, most sessions will be made available in the on-demand library!

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All sessions are listed in Pacific Daylight Time (UTC -8).

Day 1: Monday, Oct. 10

7:30 am
-
8:45 am
(PDT)
Grand Ballroom III
In Seattle
Live broadcast
Online
Breakfast
Breakfast
7:30 am
-
8:45 am
(PDT)
Grand Ballroom III
In Seattle
Live broadcast
Online
Breakfast
Breakfast
8:45 am
-
9:05 am
(PDT)
Grand Ballroom I and II
In Seattle
Live broadcast
Online
Welcome to Button!
Welcome to Button!
Kristina Halvorson
Kristina Halvorson

Founder and CEO, Brain Traffic

Keri Maijala
Keri Maijala

Manager of Content Design, LinkedIn

8:45 am
-
9:05 am
(PDT)
Grand Ballroom I and II
In Seattle
Live broadcast
Online
Welcome to Button!
Welcome to Button!
Kristina Halvorson
Kristina Halvorson

Founder and CEO, Brain Traffic

Keri Maijala
Keri Maijala

Manager of Content Design, LinkedIn

9:05 am
-
9:40 am
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
How to win stakeholders and influence processes
How to win stakeholders and influence processes
Candi Williams
Candi Williams

Head of Content Design, Bumble

9:05 am
-
9:40 am
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
How to win stakeholders and influence processes
How to win stakeholders and influence processes
Candi Williams
Candi Williams

Head of Content Design, Bumble

9:45 am
-
10:20 am
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
Developing immunity to imposter syndrome: Lessons from a first-generation immigrant and refugee
Developing immunity to imposter syndrome: Lessons from a first-generation immigrant and refugee
Linh Tran
Linh Tran

Senior Manager of UX Content Strategy, NerdWallet

9:45 am
-
10:20 am
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
Developing immunity to imposter syndrome: Lessons from a first-generation immigrant and refugee
Developing immunity to imposter syndrome: Lessons from a first-generation immigrant and refugee
Linh Tran
Linh Tran

Senior Manager of UX Content Strategy, NerdWallet

10:20 am
-
10:40 am
(PDT)
In Seattle
Live broadcast
Online
Break
Break
10:20 am
-
10:40 am
(PDT)
In Seattle
Live broadcast
Online
Break
Break
10:40 am
-
11:15 am
(PDT)
Grand Ballroom I and II
Panel
In Seattle
Live broadcast
Online
The Button Book Club
The Button Book Club
Torrey Podmajersky
Torrey Podmajersky

UX Writer, Google

10:40 am
-
11:15 am
(PDT)
Grand Ballroom I and II
Panel
In Seattle
Live broadcast
Online
The Button Book Club
The Button Book Club
Torrey Podmajersky
Torrey Podmajersky

UX Writer, Google

11:20 am
-
11:55 am
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
Feedback: How to get what you need, and love what you get
Feedback: How to get what you need, and love what you get
Milly Shaw
Milly Shaw

Content Design Practice Lead, Opencast Software

11:20 am
-
11:55 am
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
Feedback: How to get what you need, and love what you get
Feedback: How to get what you need, and love what you get
Milly Shaw
Milly Shaw

Content Design Practice Lead, Opencast Software

12:00 pm
-
1:30 pm
(PDT)
Grand Ballroom III
In Seattle
Live broadcast
Online
Lunch
Lunch
12:00 pm
-
1:30 pm
(PDT)
Grand Ballroom III
In Seattle
Live broadcast
Online
Lunch
Lunch
12:15 pm
-
1:15 pm
(PDT)
Watch party
In Seattle
Live broadcast
Online
A tale of two users: Finding common ground
A tale of two users: Finding common ground
Emily Atwater
Emily Atwater

Content Designer, Netflix

12:15 pm
-
1:15 pm
(PDT)
Watch party
In Seattle
Live broadcast
Online
A tale of two users: Finding common ground
A tale of two users: Finding common ground
Emily Atwater
Emily Atwater

Content Designer, Netflix

12:15 pm
-
1:15 pm
(PDT)
Watch party
In Seattle
Live broadcast
Online
Design sprints for UX writing and content
Design sprints for UX writing and content
JR Miller
JR Miller

UX Writing Lead & Design Manager, Google

12:15 pm
-
1:15 pm
(PDT)
Watch party
In Seattle
Live broadcast
Online
Design sprints for UX writing and content
Design sprints for UX writing and content
JR Miller
JR Miller

UX Writing Lead & Design Manager, Google

12:15 pm
-
1:15 pm
(PDT)
Watch party
In Seattle
Live broadcast
Online
How to create a style guide from scratch as a one-person content team
How to create a style guide from scratch as a one-person content team
Kati Grega
Kati Grega

Senior Content Strategist, Sovos

12:15 pm
-
1:15 pm
(PDT)
Watch party
In Seattle
Live broadcast
Online
How to create a style guide from scratch as a one-person content team
How to create a style guide from scratch as a one-person content team
Kati Grega
Kati Grega

Senior Content Strategist, Sovos

12:15 pm
-
1:15 pm
(PDT)
Watch party
In Seattle
Live broadcast
Online
The art of the roadshow: Effectively advocating for your team
The art of the roadshow: Effectively advocating for your team
Sophie Tahran
Sophie Tahran

Content Design Lead, The New Yorker

12:15 pm
-
1:15 pm
(PDT)
Watch party
In Seattle
Live broadcast
Online
The art of the roadshow: Effectively advocating for your team
The art of the roadshow: Effectively advocating for your team
Sophie Tahran
Sophie Tahran

Content Design Lead, The New Yorker

12:50 pm
-
1:15 pm
(PDT)
Fifth Avenue Room
Lunch-and-learn
In Seattle
Live broadcast
Online
How to make any content team operating model work for you
How to make any content team operating model work for you
Maggie Anderson
Maggie Anderson

Staff Content Designer, Shopify

12:50 pm
-
1:15 pm
(PDT)
Fifth Avenue Room
Lunch-and-learn
In Seattle
Live broadcast
Online
How to make any content team operating model work for you
How to make any content team operating model work for you
Maggie Anderson
Maggie Anderson

Staff Content Designer, Shopify

1:30 pm
-
1:40 pm
(PDT)
Grand Ballroom I and II
In Seattle
Live broadcast
Online
Welcome back
Welcome back
Kristina Halvorson
Kristina Halvorson

Founder and CEO, Brain Traffic

1:30 pm
-
1:40 pm
(PDT)
Grand Ballroom I and II
In Seattle
Live broadcast
Online
Welcome back
Welcome back
Kristina Halvorson
Kristina Halvorson

Founder and CEO, Brain Traffic

1:40 pm
-
2:10 pm
(PDT)
Grand Ballroom I and II
Attendee spotlight
In Seattle
Live broadcast
Online
Nerd Alert
Nerd Alert
David Dylan Thomas
David Dylan Thomas

Founder, CEO, David Dylan Thomas, LLC

1:40 pm
-
2:10 pm
(PDT)
Grand Ballroom I and II
Attendee spotlight
In Seattle
Live broadcast
Online
Nerd Alert
Nerd Alert
David Dylan Thomas
David Dylan Thomas

Founder, CEO, David Dylan Thomas, LLC

2:10 pm
-
2:45 pm
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
How I learned to embrace the designer in “content designer”
How I learned to embrace the designer in “content designer”
TJ Lee
TJ Lee

Lead Content Designer, Chime

2:10 pm
-
2:45 pm
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
How I learned to embrace the designer in “content designer”
How I learned to embrace the designer in “content designer”
TJ Lee
TJ Lee

Lead Content Designer, Chime

2:45 pm
-
3:20 pm
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
The elephant in the glovebox: Why UX needs content strategy now more than ever
The elephant in the glovebox: Why UX needs content strategy now more than ever
Scott Kubie
Scott Kubie

UX Content Advocate, kubie.co

2:45 pm
-
3:20 pm
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
The elephant in the glovebox: Why UX needs content strategy now more than ever
The elephant in the glovebox: Why UX needs content strategy now more than ever
Scott Kubie
Scott Kubie

UX Content Advocate, kubie.co

3:20 pm
-
3:30 pm
(PDT)
Grand Ballroom I and II
In Seattle
Live broadcast
Online
Live broadcast sign-off
Live broadcast sign-off
Kristina Halvorson
Kristina Halvorson

Founder and CEO, Brain Traffic

3:20 pm
-
3:30 pm
(PDT)
Grand Ballroom I and II
In Seattle
Live broadcast
Online
Live broadcast sign-off
Live broadcast sign-off
Kristina Halvorson
Kristina Halvorson

Founder and CEO, Brain Traffic

3:30 pm
-
3:45 pm
(PDT)
In Seattle
Live broadcast
Online
Break
Break
3:30 pm
-
3:45 pm
(PDT)
In Seattle
Live broadcast
Online
Break
Break
3:45 pm
-
4:35 pm
(PDT)
Cascade Ballroom II
Breakout
In Seattle
Live broadcast
Online
Lonely at the top: Conversations about leadership
Lonely at the top: Conversations about leadership
Aaron Burgess
Aaron Burgess

Head of Content Design, Expedia Group

3:45 pm
-
4:35 pm
(PDT)
Cascade Ballroom II
Breakout
In Seattle
Live broadcast
Online
Lonely at the top: Conversations about leadership
Lonely at the top: Conversations about leadership
Aaron Burgess
Aaron Burgess

Head of Content Design, Expedia Group

3:45 pm
-
4:35 pm
(PDT)
Cascade Ballroom I
Breakout
In Seattle
Live broadcast
Online
Setting priorities in content design
Setting priorities in content design
Milly Shaw
Milly Shaw

Content Design Practice Lead, Opencast Software

Erica Jorgensen
Erica Jorgensen

Director of Product Content Strategy, Slack

3:45 pm
-
4:35 pm
(PDT)
Cascade Ballroom I
Breakout
In Seattle
Live broadcast
Online
Setting priorities in content design
Setting priorities in content design
Milly Shaw
Milly Shaw

Content Design Practice Lead, Opencast Software

Erica Jorgensen
Erica Jorgensen

Director of Product Content Strategy, Slack

3:45 pm
-
4:35 pm
(PDT)
Fifth Avenue Room
Breakout
In Seattle
Live broadcast
Online
The personal is professional: Translating life experiences into authentic leadership styles
The personal is professional: Translating life experiences into authentic leadership styles
Gina Pensiero
Gina Pensiero

Director of Content Design, Instagram

3:45 pm
-
4:35 pm
(PDT)
Fifth Avenue Room
Breakout
In Seattle
Live broadcast
Online
The personal is professional: Translating life experiences into authentic leadership styles
The personal is professional: Translating life experiences into authentic leadership styles
Gina Pensiero
Gina Pensiero

Director of Content Design, Instagram

3:45 pm
-
4:45 pm
(PDT)
Small-group discussion
In Seattle
Live broadcast
Online
Tools and templates: I'll show you mine if you show me yours (session 1)
Tools and templates: I'll show you mine if you show me yours (session 1)
3:45 pm
-
4:45 pm
(PDT)
Small-group discussion
In Seattle
Live broadcast
Online
Tools and templates: I'll show you mine if you show me yours (session 1)
Tools and templates: I'll show you mine if you show me yours (session 1)
3:45 pm
-
4:45 pm
(PDT)
Small-group discussion
In Seattle
Live broadcast
Online
UX writing careers: Where you are now, where you want to be (session 1)
UX writing careers: Where you are now, where you want to be (session 1)
3:45 pm
-
4:45 pm
(PDT)
Small-group discussion
In Seattle
Live broadcast
Online
UX writing careers: Where you are now, where you want to be (session 1)
UX writing careers: Where you are now, where you want to be (session 1)
3:45 pm
-
4:45 pm
(PDT)
Small-group discussion
In Seattle
Live broadcast
Online
Working together: How can we improve collaboration between roles, teams, and silos? (session 1)
Working together: How can we improve collaboration between roles, teams, and silos? (session 1)
3:45 pm
-
4:45 pm
(PDT)
Small-group discussion
In Seattle
Live broadcast
Online
Working together: How can we improve collaboration between roles, teams, and silos? (session 1)
Working together: How can we improve collaboration between roles, teams, and silos? (session 1)
7:30 pm
-
9:00 pm
(PDT)
In Seattle
Live broadcast
Online
Evening activities
Evening activities
7:30 pm
-
9:00 pm
(PDT)
In Seattle
Live broadcast
Online
Evening activities
Evening activities

Day 2: Tuesday, Oct. 11

6:00 am
-
7:00 am
(PDT)
Watch party
In Seattle
Live broadcast
Online
Design your impact: Clarify your situation, your goals, and what to do next
Design your impact: Clarify your situation, your goals, and what to do next
Saskia Videler
Saskia Videler

Content Architect, City of Antwerp

6:00 am
-
7:00 am
(PDT)
Watch party
In Seattle
Live broadcast
Online
Design your impact: Clarify your situation, your goals, and what to do next
Design your impact: Clarify your situation, your goals, and what to do next
Saskia Videler
Saskia Videler

Content Architect, City of Antwerp

6:00 am
-
7:00 am
(PDT)
Watch party
In Seattle
Live broadcast
Online
The secret life of a UX writer in a gendered language
The secret life of a UX writer in a gendered language
Kinneret Yifrah
Kinneret Yifrah

Independent Content Designer, Author, Community Manager

6:00 am
-
7:00 am
(PDT)
Watch party
In Seattle
Live broadcast
Online
The secret life of a UX writer in a gendered language
The secret life of a UX writer in a gendered language
Kinneret Yifrah
Kinneret Yifrah

Independent Content Designer, Author, Community Manager

6:00 am
-
7:00 am
(PDT)
Watch party
In Seattle
Live broadcast
Online
“Sorry, I didn’t catch that”: Better conversation repair for bots
“Sorry, I didn’t catch that”: Better conversation repair for bots
Rebecca Evanhoe
Rebecca Evanhoe

Conversation Designer & Strategist, Pratt Institute

6:00 am
-
7:00 am
(PDT)
Watch party
In Seattle
Live broadcast
Online
“Sorry, I didn’t catch that”: Better conversation repair for bots
“Sorry, I didn’t catch that”: Better conversation repair for bots
Rebecca Evanhoe
Rebecca Evanhoe

Conversation Designer & Strategist, Pratt Institute

7:00 am
-
7:30 am
(PDT)
In Seattle
Live broadcast
Online
Break
Break
7:00 am
-
7:30 am
(PDT)
In Seattle
Live broadcast
Online
Break
Break
7:30 am
-
8:45 am
(PDT)
Grand Ballroom III
In Seattle
Live broadcast
Online
Breakfast
Breakfast
7:30 am
-
8:45 am
(PDT)
Grand Ballroom III
In Seattle
Live broadcast
Online
Breakfast
Breakfast
7:30 am
-
8:30 am
(PDT)
Small-group discussion
In Seattle
Live broadcast
Online
Tools and templates: I'll show you mine if you show me yours (session 2)
Tools and templates: I'll show you mine if you show me yours (session 2)
7:30 am
-
8:30 am
(PDT)
Small-group discussion
In Seattle
Live broadcast
Online
Tools and templates: I'll show you mine if you show me yours (session 2)
Tools and templates: I'll show you mine if you show me yours (session 2)
7:30 am
-
8:30 am
(PDT)
Small-group discussion
In Seattle
Live broadcast
Online
UX writing careers: Where you are now, where you want to be (session 2)
UX writing careers: Where you are now, where you want to be (session 2)
7:30 am
-
8:30 am
(PDT)
Small-group discussion
In Seattle
Live broadcast
Online
UX writing careers: Where you are now, where you want to be (session 2)
UX writing careers: Where you are now, where you want to be (session 2)
7:30 am
-
8:30 am
(PDT)
Small-group discussion
In Seattle
Live broadcast
Online
Working together: How can we improve collaboration between roles, teams, and silos? (session 2)
Working together: How can we improve collaboration between roles, teams, and silos? (session 2)
7:30 am
-
8:30 am
(PDT)
Small-group discussion
In Seattle
Live broadcast
Online
Working together: How can we improve collaboration between roles, teams, and silos? (session 2)
Working together: How can we improve collaboration between roles, teams, and silos? (session 2)
8:30 am
-
8:45 pm
(PDT)
In Seattle
Live broadcast
Online
Break
Break
8:30 am
-
8:45 pm
(PDT)
In Seattle
Live broadcast
Online
Break
Break
8:45 am
-
9:05 am
(PDT)
Grand Ballroom I and II
In Seattle
Live broadcast
Online
Welcome back!
Welcome back!
Kristina Halvorson
Kristina Halvorson

Founder and CEO, Brain Traffic

Keri Maijala
Keri Maijala

Manager of Content Design, LinkedIn

8:45 am
-
9:05 am
(PDT)
Grand Ballroom I and II
In Seattle
Live broadcast
Online
Welcome back!
Welcome back!
Kristina Halvorson
Kristina Halvorson

Founder and CEO, Brain Traffic

Keri Maijala
Keri Maijala

Manager of Content Design, LinkedIn

9:05 am
-
9:40 am
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
What IS the value of content design?
What IS the value of content design?
Relly Annett-Baker
Relly Annett-Baker

UX Content Strategy Manager

9:05 am
-
9:40 am
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
What IS the value of content design?
What IS the value of content design?
Relly Annett-Baker
Relly Annett-Baker

UX Content Strategy Manager

9:40 am
-
10:15 am
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
Your brain on content: Applying behavioral science (ethically) for more impactful design
Your brain on content: Applying behavioral science (ethically) for more impactful design
Vidhika Bansal
Vidhika Bansal

Group Manager, Content Design, Intuit

9:40 am
-
10:15 am
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
Your brain on content: Applying behavioral science (ethically) for more impactful design
Your brain on content: Applying behavioral science (ethically) for more impactful design
Vidhika Bansal
Vidhika Bansal

Group Manager, Content Design, Intuit

10:15 am
-
10:35 am
(PDT)
In Seattle
Live broadcast
Online
Break
Break
10:15 am
-
10:35 am
(PDT)
In Seattle
Live broadcast
Online
Break
Break
10:35 am
-
11:25 am
(PDT)
Grand Ballroom I and II
Panel
In Seattle
Live broadcast
Online
Cultivating a healthy culture for your content design team
Cultivating a healthy culture for your content design team
Andy Welfle
Andy Welfle

Content Design Manager, Adobe

Mario Ferrer
Mario Ferrer

Staff Content Designer, Shopify

Jordan Craig
Jordan Craig

Director of Content Design, Twitter

Roxanna Aliaga
Roxanna Aliaga

Head of Content Design, Cruise

10:35 am
-
11:25 am
(PDT)
Grand Ballroom I and II
Panel
In Seattle
Live broadcast
Online
Cultivating a healthy culture for your content design team
Cultivating a healthy culture for your content design team
Andy Welfle
Andy Welfle

Content Design Manager, Adobe

Mario Ferrer
Mario Ferrer

Staff Content Designer, Shopify

11:25 am
-
12:00 pm
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
Helping robots suck less at conversation
Helping robots suck less at conversation
Samuel Marc
Samuel Marc

Lead UX Writer, Speak UX!

11:25 am
-
12:00 pm
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
Helping robots suck less at conversation
Helping robots suck less at conversation
Samuel Marc
Samuel Marc

Lead UX Writer, Speak UX!

12:00 pm
-
1:30 pm
(PDT)
Grand Ballroom III
In Seattle
Live broadcast
Online
Lunch
Lunch
12:00 pm
-
1:30 pm
(PDT)
Grand Ballroom III
In Seattle
Live broadcast
Online
Lunch
Lunch
12:15 pm
-
1:15 pm
(PDT)
Watch party
In Seattle
Live broadcast
Online
Copy doc love languages: A guide to healthy relationships with your content design tools
Copy doc love languages: A guide to healthy relationships with your content design tools
Zac Simon
Zac Simon

Independent Content Strategist

12:15 pm
-
1:15 pm
(PDT)
Watch party
In Seattle
Live broadcast
Online
Copy doc love languages: A guide to healthy relationships with your content design tools
Copy doc love languages: A guide to healthy relationships with your content design tools
Zac Simon
Zac Simon

Independent Content Strategist

12:15 pm
-
1:15 pm
(PDT)
Watch party
In Seattle
Live broadcast
Online
Creating error message templates: A quest
Creating error message templates: A quest
Haley Donoughe
Haley Donoughe

Senior Content Designer, Upwork

12:15 pm
-
1:15 pm
(PDT)
Watch party
In Seattle
Live broadcast
Online
Creating error message templates: A quest
Creating error message templates: A quest
Haley Donoughe
Haley Donoughe

Senior Content Designer, Upwork

12:15 pm
-
1:15 pm
(PDT)
Watch party
In Seattle
Live broadcast
Online
Don’t fear the spreadsheet: A guide to content audits for product teams
Don’t fear the spreadsheet: A guide to content audits for product teams
Emily Wachowiak
Emily Wachowiak

Senior Content Designer, Mozilla

12:15 pm
-
1:15 pm
(PDT)
Watch party
In Seattle
Live broadcast
Online
Don’t fear the spreadsheet: A guide to content audits for product teams
Don’t fear the spreadsheet: A guide to content audits for product teams
Emily Wachowiak
Emily Wachowiak

Senior Content Designer, Mozilla

12:15 pm
-
1:15 pm
(PDT)
Watch party
In Seattle
Live broadcast
Online
From consultant to shared owner of designs: How to become an embedded content designer
From consultant to shared owner of designs: How to become an embedded content designer
Jen Kim
Jen Kim

Manager, Content Design, ServiceNow

12:15 pm
-
1:15 pm
(PDT)
Watch party
In Seattle
Live broadcast
Online
From consultant to shared owner of designs: How to become an embedded content designer
From consultant to shared owner of designs: How to become an embedded content designer
Jen Kim
Jen Kim

Manager, Content Design, ServiceNow

12:50 pm
-
1:15 pm
(PDT)
Fifth Avenue Room
Lunch-and-learn
In Seattle
Live broadcast
Online
Why your product content needs a content model
Why your product content needs a content model
Michael Andrews
Michael Andrews

Content Strategy Evangelist, Kontent.ai

12:50 pm
-
1:15 pm
(PDT)
Fifth Avenue Room
Lunch-and-learn
In Seattle
Live broadcast
Online
Why your product content needs a content model
Why your product content needs a content model
Michael Andrews
Michael Andrews

Content Strategy Evangelist, Kontent.ai

1:30 pm
-
1:40 pm
(PDT)
Grand Ballroom I and II
In Seattle
Live broadcast
Online
Welcome back
Welcome back
Kristina Halvorson
Kristina Halvorson

Founder and CEO, Brain Traffic

1:30 pm
-
1:40 pm
(PDT)
Grand Ballroom I and II
In Seattle
Live broadcast
Online
Welcome back
Welcome back
Kristina Halvorson
Kristina Halvorson

Founder and CEO, Brain Traffic

1:40 pm
-
2:10 pm
(PDT)
Grand Ballroom I and II
Attendee spotlight
In Seattle
Live broadcast
Online
Content Design Improv
Content Design Improv
Chelsea Larsson
Chelsea Larsson

Experience Design Director, Expedia Group

1:40 pm
-
2:10 pm
(PDT)
Grand Ballroom I and II
Attendee spotlight
In Seattle
Live broadcast
Online
Content Design Improv
Content Design Improv
Chelsea Larsson
Chelsea Larsson

Experience Design Director, Expedia Group

2:10 pm
-
2:45 pm
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
What would my bubbie think? Content design through the eyes of an older population
What would my bubbie think? Content design through the eyes of an older population
Emma Schmidt
Emma Schmidt

Senior Content Designer, Dropbox

2:10 pm
-
2:45 pm
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
What would my bubbie think? Content design through the eyes of an older population
What would my bubbie think? Content design through the eyes of an older population
Emma Schmidt
Emma Schmidt

Senior Content Designer, Dropbox

2:45 pm
-
3:20 pm
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
Let’s play: How video games can help you design intuitive and engaging user experiences
Let’s play: How video games can help you design intuitive and engaging user experiences
Li-Na Koh
Li-Na Koh

Principal Content Designer, All Turtles

2:45 pm
-
3:20 pm
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
Let’s play: How video games can help you design intuitive and engaging user experiences
Let’s play: How video games can help you design intuitive and engaging user experiences
Li-Na Koh
Li-Na Koh

Principal Content Designer, All Turtles

3:20 pm
-
3:30 pm
(PDT)
Grand Ballroom I and II
In Seattle
Live broadcast
Online
Live broadcast sign-off
Live broadcast sign-off
Kristina Halvorson
Kristina Halvorson

Founder and CEO, Brain Traffic

3:20 pm
-
3:30 pm
(PDT)
Grand Ballroom I and II
In Seattle
Live broadcast
Online
Live broadcast sign-off
Live broadcast sign-off
Kristina Halvorson
Kristina Halvorson

Founder and CEO, Brain Traffic

3:30 pm
-
3:45 pm
(PDT)
In Seattle
Live broadcast
Online
Break
Break
3:30 pm
-
3:45 pm
(PDT)
In Seattle
Live broadcast
Online
Break
Break
3:45 pm
-
4:35 pm
(PDT)
Cascade Ballroom II
Breakout
In Seattle
Live broadcast
Online
Customer as hero: How to use screenwriting to build customer-centric products
Customer as hero: How to use screenwriting to build customer-centric products
Angelique Little
Angelique Little

Content Design Lead, Dropbox

3:45 pm
-
4:35 pm
(PDT)
Cascade Ballroom II
Breakout
In Seattle
Live broadcast
Online
Customer as hero: How to use screenwriting to build customer-centric products
Customer as hero: How to use screenwriting to build customer-centric products
Angelique Little
Angelique Little

Content Design Lead, Dropbox

3:45 pm
-
4:35 pm
(PDT)
Cascade Ballroom I
Breakout
In Seattle
Live broadcast
Online
How to be a content design rabble rouser
How to be a content design rabble rouser
John Paz
John Paz

Content Design Manager, Menlo Security

Relly Annett-Baker
Relly Annett-Baker

UX Content Strategy Manager

3:45 pm
-
4:35 pm
(PDT)
Cascade Ballroom I
Breakout
In Seattle
Live broadcast
Online
How to be a content design rabble rouser
How to be a content design rabble rouser
John Paz
John Paz

Content Design Manager, Menlo Security

Relly Annett-Baker
Relly Annett-Baker

UX Content Strategy Manager

3:45 pm
-
4:45 pm
(PDT)
Small-group discussion
In Seattle
Live broadcast
Online
Content design in practice: How do you collaborate and gain credibility? (session 1)
Content design in practice: How do you collaborate and gain credibility? (session 1)
3:45 pm
-
4:45 pm
(PDT)
Small-group discussion
In Seattle
Live broadcast
Online
Content design in practice: How do you collaborate and gain credibility? (session 1)
Content design in practice: How do you collaborate and gain credibility? (session 1)
3:45 pm
-
4:45 pm
(PDT)
Small-group discussion
In Seattle
Live broadcast
Online
Critiques and feedback: How we share, solicit input, and improve (session 1)
Critiques and feedback: How we share, solicit input, and improve (session 1)
3:45 pm
-
4:45 pm
(PDT)
Small-group discussion
In Seattle
Live broadcast
Online
Critiques and feedback: How we share, solicit input, and improve (session 1)
Critiques and feedback: How we share, solicit input, and improve (session 1)
3:45 pm
-
4:45 pm
(PDT)
Small-group discussion
In Seattle
Live broadcast
Online
How to get buy-in: Share what works (and what doesn’t) (session 1)
How to get buy-in: Share what works (and what doesn’t) (session 1)
3:45 pm
-
4:45 pm
(PDT)
Small-group discussion
In Seattle
Live broadcast
Online
How to get buy-in: Share what works (and what doesn’t) (session 1)
How to get buy-in: Share what works (and what doesn’t) (session 1)
6:00 pm
-
9:00 pm
(PDT)
In Seattle
Live broadcast
Online
Seattle conference party (hosted by Expedia Group!)
Seattle conference party (hosted by Expedia Group!)
6:00 pm
-
9:00 pm
(PDT)
In Seattle
Live broadcast
Online
Seattle conference party (hosted by Expedia Group!)
Seattle conference party (hosted by Expedia Group!)

Day 3: Wednesday, Oct. 12

6:00 am
-
7:00 am
(PDT)
Watch party
In Seattle
Live broadcast
Online
Content design debt: A guide to settling (and strengthening) the scale
Content design debt: A guide to settling (and strengthening) the scale
Alana Fialkoff
Alana Fialkoff

UX Writer, Match

6:00 am
-
7:00 am
(PDT)
Watch party
In Seattle
Live broadcast
Online
Content design debt: A guide to settling (and strengthening) the scale
Content design debt: A guide to settling (and strengthening) the scale
Alana Fialkoff
Alana Fialkoff

UX Writer, Match

6:00 am
-
7:00 am
(PDT)
Watch party
In Seattle
Live broadcast
Online
Just enough taxonomy: Structure essentials for the well-traveled content designer
Just enough taxonomy: Structure essentials for the well-traveled content designer
Jeffrey MacIntyre
Jeffrey MacIntyre

Consultant, Bucket Studio and Bucket Brigade

6:00 am
-
7:00 am
(PDT)
Watch party
In Seattle
Live broadcast
Online
Just enough taxonomy: Structure essentials for the well-traveled content designer
Just enough taxonomy: Structure essentials for the well-traveled content designer
Jeffrey MacIntyre
Jeffrey MacIntyre

Consultant, Bucket Studio and Bucket Brigade

6:00 am
-
7:00 am
(PDT)
Watch party
In Seattle
Live broadcast
Online
Move over, English: How localization can improve your copy
Move over, English: How localization can improve your copy
Rosa Vieira de Almeida
Rosa Vieira de Almeida

Content Lead, Transfer Galaxy

6:00 am
-
7:00 am
(PDT)
Watch party
In Seattle
Live broadcast
Online
Move over, English: How localization can improve your copy
Move over, English: How localization can improve your copy
Rosa Vieira de Almeida
Rosa Vieira de Almeida

Content Lead, Transfer Galaxy

7:00 am
-
7:30 am
(PDT)
In Seattle
Live broadcast
Online
Break
Break
7:00 am
-
7:30 am
(PDT)
In Seattle
Live broadcast
Online
Break
Break
7:30 am
-
8:45 am
(PDT)
Grand Ballroom III
In Seattle
Live broadcast
Online
Breakfast
Breakfast
7:30 am
-
8:45 am
(PDT)
Grand Ballroom III
In Seattle
Live broadcast
Online
Breakfast
Breakfast
7:30 am
-
8:30 am
(PDT)
Small-group discussion
In Seattle
Live broadcast
Online
Content design in practice: How do you collaborate and gain credibility? (session 2)
Content design in practice: How do you collaborate and gain credibility? (session 2)
7:30 am
-
8:30 am
(PDT)
Small-group discussion
In Seattle
Live broadcast
Online
Content design in practice: How do you collaborate and gain credibility? (session 2)
Content design in practice: How do you collaborate and gain credibility? (session 2)
7:30 am
-
8:30 am
(PDT)
Small-group discussion
In Seattle
Live broadcast
Online
Critiques and feedback: How we share, solicit input, and improve (session 2)
Critiques and feedback: How we share, solicit input, and improve (session 2)
7:30 am
-
8:30 am
(PDT)
Small-group discussion
In Seattle
Live broadcast
Online
Critiques and feedback: How we share, solicit input, and improve (session 2)
Critiques and feedback: How we share, solicit input, and improve (session 2)
7:30 am
-
8:30 am
(PDT)
Small-group discussion
In Seattle
Live broadcast
Online
How to get buy-in: Share what works (and what doesn’t) (session 2)
How to get buy-in: Share what works (and what doesn’t) (session 2)
7:30 am
-
8:30 am
(PDT)
Small-group discussion
In Seattle
Live broadcast
Online
How to get buy-in: Share what works (and what doesn’t) (session 2)
How to get buy-in: Share what works (and what doesn’t) (session 2)
8:30 am
-
8:45 am
(PDT)
In Seattle
Live broadcast
Online
Break
Break
8:30 am
-
8:45 am
(PDT)
In Seattle
Live broadcast
Online
Break
Break
8:45 am
-
9:05 am
(PDT)
Grand Ballroom I and II
In Seattle
Live broadcast
Online
Welcome back!
Welcome back!
Kristina Halvorson
Kristina Halvorson

Founder and CEO, Brain Traffic

Keri Maijala
Keri Maijala

Manager of Content Design, LinkedIn

8:45 am
-
9:05 am
(PDT)
Grand Ballroom I and II
In Seattle
Live broadcast
Online
Welcome back!
Welcome back!
Kristina Halvorson
Kristina Halvorson

Founder and CEO, Brain Traffic

Keri Maijala
Keri Maijala

Manager of Content Design, LinkedIn

9:05 am
-
9:40 am
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
How to tell your boss they’re wrong—and why you should
How to tell your boss they’re wrong—and why you should
John Paz
John Paz

Content Design Manager, Menlo Security

9:05 am
-
9:40 am
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
How to tell your boss they’re wrong—and why you should
How to tell your boss they’re wrong—and why you should
John Paz
John Paz

Content Design Manager, Menlo Security

9:45 am
-
10:20 am
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
Growing a content community of practice
Growing a content community of practice
Diane Hellekson
Diane Hellekson

Content Strategy Manager, U.S. Bank

9:45 am
-
10:20 am
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
Growing a content community of practice
Growing a content community of practice
Diane Hellekson
Diane Hellekson

Content Strategy Manager, U.S. Bank

10:20 am
-
10:40 am
(PDT)
In Seattle
Live broadcast
Online
Break
Break
10:20 am
-
10:40 am
(PDT)
In Seattle
Live broadcast
Online
Break
Break
10:40 am
-
11:15 am
(PDT)
Grand Ballroom I and II
Attendee spotlight
In Seattle
Live broadcast
Online
#Fail
#Fail
Jonathon Colman
Jonathon Colman

Senior Design Manager, HubSpot

10:40 am
-
11:15 am
(PDT)
Grand Ballroom I and II
Attendee spotlight
In Seattle
Live broadcast
Online
#Fail
#Fail
Jonathon Colman
Jonathon Colman

Senior Design Manager, HubSpot

11:20 am
-
11:55 am
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
Breaking into content design management without breaking yourself or others
Breaking into content design management without breaking yourself or others
Michael Restiano
Michael Restiano

Content Design Manager, Instacart

11:20 am
-
11:55 am
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
Breaking into content design management without breaking yourself or others
Breaking into content design management without breaking yourself or others
Michael Restiano
Michael Restiano

Content Design Manager, Instacart

12:00 pm
-
1:30 pm
(PDT)
Cascade Ballroom II
In Seattle
Live broadcast
Online
Lunch
Lunch
12:00 pm
-
1:30 pm
(PDT)
Cascade Ballroom II
In Seattle
Live broadcast
Online
Lunch
Lunch
12:15 pm
-
1:15 pm
(PDT)
Watch party
In Seattle
Live broadcast
Online
From content vision to implementation without a team
From content vision to implementation without a team
Patty Gale
Patty Gale

Content Strategist, Autodesk, Inc.

12:15 pm
-
1:15 pm
(PDT)
Watch party
In Seattle
Live broadcast
Online
From content vision to implementation without a team
From content vision to implementation without a team
Patty Gale
Patty Gale

Content Strategist, Autodesk, Inc.

12:15 pm
-
1:15 pm
(PDT)
Watch party
In Seattle
Live broadcast
Online
More than bug fixes: How release notes are a content design problem
More than bug fixes: How release notes are a content design problem
Carly Gray
Carly Gray

Content Designer, Meta

12:15 pm
-
1:15 pm
(PDT)
Watch party
In Seattle
Live broadcast
Online
More than bug fixes: How release notes are a content design problem
More than bug fixes: How release notes are a content design problem
Carly Gray
Carly Gray

Content Designer, Meta

12:15 pm
-
1:15 pm
(PDT)
Watch party
In Seattle
Live broadcast
Online
Relationship counseling with bots
Relationship counseling with bots
Shruti Murali
Shruti Murali

Conversational UI Content Designer, Instacart

12:15 pm
-
1:15 pm
(PDT)
Watch party
In Seattle
Live broadcast
Online
Relationship counseling with bots
Relationship counseling with bots
Shruti Murali
Shruti Murali

Conversational UI Content Designer, Instacart

12:15 pm
-
1:15 pm
(PDT)
Watch party
In Seattle
Live broadcast
Online
The ROI of content design: Proving value in your org
The ROI of content design: Proving value in your org
Sarah Etter
Sarah Etter

Senior Manager of Content Design, Procore

12:15 pm
-
1:15 pm
(PDT)
Watch party
In Seattle
Live broadcast
Online
The ROI of content design: Proving value in your org
The ROI of content design: Proving value in your org
Sarah Etter
Sarah Etter

Senior Manager of Content Design, Procore

1:30 pm
-
1:35 pm
(PDT)
In Seattle
Live broadcast
Online
Welcome back
Welcome back
Kristina Halvorson
Kristina Halvorson

Founder and CEO, Brain Traffic

1:30 pm
-
1:35 pm
(PDT)
In Seattle
Live broadcast
Online
Welcome back
Welcome back
Kristina Halvorson
Kristina Halvorson

Founder and CEO, Brain Traffic

1:35 pm
-
2:15 pm
(PDT)
Grand Ballroom I and II
Attendee spotlight
In Seattle
Live broadcast
Online
Lightning talks
Lightning talks

Get ready for some fast-paced fun! Join us as we welcome several brave speakers to the stage as they present these 5-minute talks.

1:35 pm
-
2:15 pm
(PDT)
Grand Ballroom I and II
Attendee spotlight
In Seattle
Live broadcast
Online
Lightning talks
Lightning talks

Get ready for some fast-paced fun! Join us as we welcome several brave speakers to the stage as they present these 5-minute talks.

2:15 pm
-
2:50 pm
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
Asserting your content design superpowers
Asserting your content design superpowers
Erica Jorgensen
Erica Jorgensen

Director of Product Content Strategy, Slack

2:15 pm
-
2:50 pm
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
Asserting your content design superpowers
Asserting your content design superpowers
Erica Jorgensen
Erica Jorgensen

Director of Product Content Strategy, Slack

2:50 pm
-
3:25 pm
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
Leading like you: Finding ways to influence—the way only you can
Leading like you: Finding ways to influence—the way only you can
Michael Metts
Michael Metts

Principal Content Designer, Expedia Group

2:50 pm
-
3:25 pm
(PDT)
Grand Ballroom I and II
Keynote
In Seattle
Live broadcast
Online
Leading like you: Finding ways to influence—the way only you can
Leading like you: Finding ways to influence—the way only you can
Michael Metts
Michael Metts

Principal Content Designer, Expedia Group

3:25 pm
-
3:30 pm
(PDT)
Grand Ballroom I and II
In Seattle
Live broadcast
Online
Final closing remarks
Final closing remarks
Kristina Halvorson
Kristina Halvorson

Founder and CEO, Brain Traffic

3:25 pm
-
3:30 pm
(PDT)
Grand Ballroom I and II
In Seattle
Live broadcast
Online
Final closing remarks
Final closing remarks
Kristina Halvorson
Kristina Halvorson

Founder and CEO, Brain Traffic

3:30 pm
-
4:00 pm
(PDT)
Grand Ballroom III
In Seattle
Live broadcast
Online
Fun and fond farewells
Fun and fond farewells

Folks in Seattle can gather in groups for last-minute sightseeing, dinners, karaoke, or even just carpooling to the airport.

3:30 pm
-
4:00 pm
(PDT)
Grand Ballroom III
In Seattle
Live broadcast
Online
Fun and fond farewells
Fun and fond farewells

Folks in Seattle can gather in groups for last-minute sightseeing, dinners, karaoke, or even just carpooling to the airport.

Back to top

Broadcast live from Seattle

Oct 12
,
2:15 pm
-
2:50 pm
(PDT)
Online
Asserting your content design superpowers
Erica Jorgensen

Director of Product Content Strategy, Slack

Oct 12
,
11:20 am
-
11:55 am
(PDT)
Online
Breaking into content design management without breaking yourself or others
Michael Restiano

Content Design Manager, Instacart

Oct 10
,
9:45 am
-
10:20 am
(PDT)
Online
Developing immunity to imposter syndrome: Lessons from a first-generation immigrant and refugee
Linh Tran

Senior Manager of UX Content Strategy, NerdWallet

Oct 10
,
11:20 am
-
11:55 am
(PDT)
Online
Feedback: How to get what you need, and love what you get
Milly Shaw

Content Design Practice Lead, Opencast Software

Oct 12
,
9:45 am
-
10:20 am
(PDT)
Online
Growing a content community of practice
Diane Hellekson

Content Strategy Manager, U.S. Bank

Oct 11
,
11:25 am
-
12:00 pm
(PDT)
Online
Helping robots suck less at conversation
Samuel Marc

Lead UX Writer, Speak UX!

Oct 10
,
2:10 pm
-
2:45 pm
(PDT)
Online
How I learned to embrace the designer in “content designer”
TJ Lee

Lead Content Designer, Chime

Oct 12
,
9:05 am
-
9:40 am
(PDT)
Online
How to tell your boss they’re wrong—and why you should
John Paz

Content Design Manager, Menlo Security

Oct 10
,
9:05 am
-
9:40 am
(PDT)
Online
How to win stakeholders and influence processes
Candi Williams

Head of Content Design, Bumble

Oct 12
,
2:50 pm
-
3:25 pm
(PDT)
Online
Leading like you: Finding ways to influence—the way only you can
Michael Metts

Principal Content Designer, Expedia Group

Oct 11
,
2:45 pm
-
3:20 pm
(PDT)
Online
Let’s play: How video games can help you design intuitive and engaging user experiences
Li-Na Koh

Principal Content Designer, All Turtles

Oct 10
,
2:45 pm
-
3:20 pm
(PDT)
Online
The elephant in the glovebox: Why UX needs content strategy now more than ever
Scott Kubie

UX Content Advocate, kubie.co

Oct 11
,
9:05 am
-
9:40 am
(PDT)
Online
What IS the value of content design?
Relly Annett-Baker

UX Content Strategy Manager

Oct 11
,
2:10 pm
-
2:45 pm
(PDT)
Online
What would my bubbie think? Content design through the eyes of an older population
Emma Schmidt

Senior Content Designer, Dropbox

Oct 11
,
9:40 am
-
10:15 am
(PDT)
Online
Your brain on content: Applying behavioral science (ethically) for more impactful design
Vidhika Bansal

Group Manager, Content Design, Intuit

On-demand video library

A tale of two users: Finding common ground
Emily Atwater

Content Designer, Netflix

Creating error message templates: A quest
Haley Donoughe

Senior Content Designer, Upwork

Design sprints for UX writing and content
JR Miller

UX Writing Lead & Design Manager, Google

From content vision to implementation without a team
Patty Gale

Content Strategist, Autodesk, Inc.

Just enough taxonomy: Structure essentials for the well-traveled content designer
Jeffrey MacIntyre

Consultant, Bucket Studio and Bucket Brigade

Move over, English: How localization can improve your copy
Rosa Vieira de Almeida

Content Lead, Transfer Galaxy

Relationship counseling with bots
Shruti Murali

Conversational UI Content Designer, Instacart

The ROI of content design: Proving value in your org
Sarah Etter

Senior Manager of Content Design, Procore

The art of the roadshow: Effectively advocating for your team
Sophie Tahran

Content Design Lead, The New Yorker

The secret life of a UX writer in a gendered language
Kinneret Yifrah

Independent Content Designer, Author, Community Manager

You are a leader (yes, you)
Alicia Ostarello

Head of Content Design, Lyft

“Sorry, I didn’t catch that”: Better conversation repair for bots
Rebecca Evanhoe

Conversation Designer & Strategist, Pratt Institute

Seattle breakouts

Note: These sessions will not be recorded.

Oct 11
,
3:45 pm
-
4:35 pm
(PDT)
Online
Customer as hero: How to use screenwriting to build customer-centric products
Angelique Little

Content Design Lead, Dropbox

Oct 11
,
3:45 pm
-
4:35 pm
(PDT)
Online
How to be a content design rabble rouser
John Paz

Content Design Manager, Menlo Security

Relly Annett-Baker

UX Content Strategy Manager

Oct 10
,
3:45 pm
-
4:35 pm
(PDT)
Online
Lonely at the top: Conversations about leadership
Aaron Burgess

Head of Content Design, Expedia Group

Oct 10
,
3:45 pm
-
4:35 pm
(PDT)
Online
Setting priorities in content design
Milly Shaw

Content Design Practice Lead, Opencast Software

Erica Jorgensen

Director of Product Content Strategy, Slack

Oct 10
,
3:45 pm
-
4:35 pm
(PDT)
Online
The personal is professional: Translating life experiences into authentic leadership styles
Gina Pensiero

Director of Content Design, Instagram

Online breakouts

Note: These sessions will not be recorded.

Oct 11
,
3:45 pm
-
4:45 pm
(PDT)
Content design in practice: How do you collaborate and gain credibility? (session 1)
Oct 12
,
7:30 am
-
8:30 am
(PDT)
Content design in practice: How do you collaborate and gain credibility? (session 2)
Oct 11
,
3:45 pm
-
4:45 pm
(PDT)
Critiques and feedback: How we share, solicit input, and improve (session 1)
Oct 12
,
7:30 am
-
8:30 am
(PDT)
Critiques and feedback: How we share, solicit input, and improve (session 2)
Oct 11
,
3:45 pm
-
4:45 pm
(PDT)
How to get buy-in: Share what works (and what doesn’t) (session 1)
Oct 12
,
7:30 am
-
8:30 am
(PDT)
How to get buy-in: Share what works (and what doesn’t) (session 2)
Oct 10
,
3:45 pm
-
4:45 pm
(PDT)
Tools and templates: I'll show you mine if you show me yours (session 1)
Oct 11
,
7:30 am
-
8:30 am
(PDT)
Tools and templates: I'll show you mine if you show me yours (session 2)
Oct 10
,
3:45 pm
-
4:45 pm
(PDT)
UX writing careers: Where you are now, where you want to be (session 1)
Oct 11
,
7:30 am
-
8:30 am
(PDT)
UX writing careers: Where you are now, where you want to be (session 2)
Oct 10
,
3:45 pm
-
4:45 pm
(PDT)
Working together: How can we improve collaboration between roles, teams, and silos? (session 1)
Oct 11
,
7:30 am
-
8:30 am
(PDT)
Working together: How can we improve collaboration between roles, teams, and silos? (session 2)
Back to top

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