Button is hybrid in 2022

Whether you join us in Seattle or online, you’ll fully be a part of all the action. No matter what, we can’t wait to see you there.

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A cat watches Button from home on a laptopbutton partyPhoto of a speaker on stageAn attendee watches DJ Jason at Button from home

Here’s what to expect at Button this October.

No attendee left behind! The main challenge of any hybrid event is to prevent remote attendees from feeling like they’re watching all the action from the outside looking in. That’s why we’re designing the Button hybrid experience to be platform-agnostic and people-centered—here’s how that will look.

David Thomas speaking on stage

All attendees will participate in the main stage program together via the live broadcast.

Our single-track program will be broadcast live from Seattle every day, 9:00 a.m.–3:00 p.m. Pacific Standard Time. The show will have a distinctly “talk show” vibe—you’ll be a part of our in-studio or at-home audience! While in-person attendees are on break or at lunch, the live broadcast will continue for remote attendees with additional programming and fun.

Slack screenshot

All attendees will hang out in Slack together.

While in-person attendees are on break or at lunch, the live broadcast will continue for remote attendees with additional programming and fun. Browse dozens of channels to connect with other attendees about shared topics of interest, identities, and activities.

Attendees at the party

In-person attendees can look forward to special breakout sessions and activities, plus a party or two (or three).

Once we sign off from the live broadcast, in-person breakout sessions and activities will continue between 3:15–5:15 p.m. Pacific Standard Time. Then get ready for fun times every evening, including the Seattle Content Strategy Meetup, activities around town, and the Button all-conference party.

Small group discussion room

Virtual attendees will have small group discussions and watch parties in various time zones.

Both before and after the live broadcast, we’ll welcome virtual attendees to choose from various activities happening on Zoom. And when Seattle attendees are at a coffee break or eating lunch, the live broadcast will continue for virtual attendees with special programming and a few fun surprises.


Everyone gets unlimited access to the Button on-demand video library for an entire year.

Enjoy hours of pre-recorded talks before and during the event—after the event, we’ll add recordings of our live broadcasts as well as the Seattle breakout sessions that happen off-camera

Contact us if you have more questions about how the hybrid event will work!

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