Convince your boss

Trying to talk your boss into letting you register for Button? Considering sending the team? Here are some talking points to help get the time and budget you need.

Button attendees will come away with actionable, tangible results.

Your organization needs to ...
... and here’s how Button makes it happen.
Keep up on the latest in product content strategy
The conference lineup offers a group of the best and most knowledgeable speakers we’ve found in product content. You’ll connect directly with expert speakers from leading organizations.
Learn how others do work in the field
Between practical examples, real-life case studies, and conversations as you network in small groups, you’ll learn how all sorts of organizations are solving product content problems.
Recruit new talent for your team
Finding good product content folks is no easy feat. You’ll find smart, curious, capable candidates in this crowd.
Solve new and emerging problems
Some problems are burning up your inbox right now—but others pop up unexpectedly. With a full year’s access to a robust library of talks and live broadcast recordings, you’ll have ongoing expertise at the ready.
Reduce costs, create new efficiencies
Sometimes saving money means honing your own skills. Sometimes it means tracking down an outside consultant or agency with specialized expertise. At Button, you’ll learn how to make smart decisions about when and how you invest in new efforts.
Build community connections for ongoing support
Doing all of our work online is draining—and often lonely. Making real-time, personal connections with product content strategy folks around the world means you’ll have the connections and advice you need when tackling new things.

Button is a premier event curated by world-renowned content strategy experts.

There are a lot of good UX and content conferences out there. But Button is the only conference dedicated entirely to product content strategy, UX writing, and content design.

Founded by the folks at Brain Traffic (producers of Confab: The Content Strategy Conference), Button is an international gathering of leaders and practitioners who care deeply about doing great work and moving the discipline forward.

Button delivers significant ROI.

Producing a high-quality virtual conference isn’t cheap—but we refuse to cut corners. Here are ways your ticket price makes Button worthwhile:

  • Virtual events save time and money. No travel or lodging costs and lower ticket prices mean you can afford to send extra team members.
  • Year-long access to the robust Button video library means you can continue to absorb and apply new content even after the event.
  • Button speakers are doing the field’s most innovative work. You are guaranteed to hear something new.
  • The exclusive Button Slack community delivers year-round networking, resources, and value. This community is only open to registered Button attendees.

Choose from two ticket types for your schedule and budget.

Button 2021 All-Access lets you experience the action as it happens, connecting in real-time with speakers and fellow attendees. This ticket gives you full access to all three action-packed days of live broadcasts and conversations, plus a year of access to all recordings of the live broadcast and library talks.

Button 2021 On-Demand (recordings only) gives you post-event, on-demand access to all recordings, both of the live broadcasts and library talks.

Want to know more? Get registration info for both ticket types.

Plus, you may be eligible for a discount.

If you’re registering as a group of three or more, or if you work at a nonprofit, just email us at for a special code to receive a 10% discount.

And sign up for our mailing list to receive special offers only for our subscribers.

OK, now let’s save your seat!

If we haven’t answered all of your questions here, don’t hesitate to get in touch:

Hope to see you there!

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