Introduction to content design

Introductory workshop

Content design is the principled use of language to help people do things like use software or navigate websites. Content designers use words to make technology accessible, useful, and, dare we say it, interesting for all kinds of humans.

How do you succeed as a content designer in this rapidly changing industry? By learning the core principles, processes, and craft of this evolving design discipline.

Whether you’re diving in for the first time or hoping to brush up on the fundamentals, this introductory workshop will give you a solid grounding in the practice and processes of content design.

In this workshop, you will:

  • Understand what content design is and why it’s important
  • Learn core principles of content design
  • Practice the craft using common tools and processes
  • Understand how content design shapes product design and strategy
  • Meet the M’s of content design: See how Meaning, Mapping, and Mechanics can help you even as technology changes

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