Sarah Etter is the senior manager of content design at Procore, which connects everyone in construction on a global platform. She has more than ten years of experience in leading content strategy and design for enterprise companies, on both the marketing and product side. Her major content projects include work for M&Ms, the American Red Cross, the Royal Bank of Scotland, and Drexel University. She has a special focus on driving ROI with content, understanding complex backend code and its impact on content, and creating dynamic product experiences to drive user engagement through content.