Kinneret Yifrah is a content designer, UX writing pioneer, and the bestselling author of Microcopy: The Complete Guide. Her book and digital course have helped hundreds of writers landing their first jobs in the UX world. Kinneret curates UXWritingLibrary.com and leads the vibrant UX writing community in Israel. She designed the content for Israel’s largest corporations across all industries, but her true passion is public services, where microcopy can genuinely improve lives on a national scale. In 2022, she launched the international Gender-Inclusive Language Project, with The UX Content Collective.