Jeffrey MacIntyre is a high-mileage, New York–based independent consultant.

Over numerous tours of duty and two decades of swashbuckling through design, product, and data management settings, he has solved or struggled with every unruly content puzzle under the sun.

He consults for Bucket Studio, focusing on “shovel-ready” solutions to personalized, automated, and simplified customer experiences.

He runs Bucket Brigade, the only community for those who design connected experiences.

He writes Bucket List, a newsletter of tales from the trenches of his consultancy and the behavioral science behind simplification in design.

His clients include Best Buy, Chase, Condé Nast, Consumer Reports, IBM, Mailchimp, Mastercard, NBCUniversal, News Corporation, Philips, Thomson Reuters, UNICEF, Universal Music, Viacom, Vimeo, and Yahoo!

He is a founding member of the Consortium of Personalization Professionals.