Whether she’s anthropomorphizing abandoned vacuum cleaners on Instagram (@vacuumstagram) or leading with curiosity during a difficult conversation, one thing is for sure: Alicia embraces big feelings and creates space for others to do the same. As the Head of Content Design at Lyft, she gets to listen to people professionally, and use her long-honed craft of user experience and content design to create meaningful change across internal processes and external products. She thrives on championing others, fighting oppressive systems, and popcorn—and she can't wait to meet you.