Keynote

What IS the value of content design?

Do you get asked to “prove the value” of content? Do you feel it’s bloody obvious why you need to get another three content designers in, like, yesterday? Do you want to know why it keeps happening and how you can change the conversation?

The truth is we keep setting ourselves up for this—and it doesn’t have to be this way.

Let’s talk about value, measurement, the non-obvious skills content designers need, and how the content design discipline can finally stop underselling itself.

It’s time we set the agenda for the conversation about content.

In this session, you will learn:

  • How and why questions about the value of content design come up, how to approach this kind of discussion, and why “we help users” doesn’t cut it.
  • The new key skills content designers need and why the standard skillset of a few years ago isn’t enough anymore.
  • The missing bookends of assessment and measurement for most content work and how to bring these into your own process even in a fast-moving environment.
  • As many British-flavored compound swears as Relly can get away with.
Relly Annett-Baker
Relly Annett-Baker

Independent Content Strategist

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