Addressing users directly in a gendered language, while including all genders, is a huge challenge. It requires not only extra writing time, but also an extraordinary amount of creativity, innovation, and even courage (oh, the backlash).

It’s not a niche problem: Almost 40 percent of the world’s population speaks—and writes—in a gendered language, classifying objects as either masculine or feminine. Even if you write in English, but your product is being localized into other languages—you’re in this boat with the rest of us.

In this session, you will:

• Discover the linguistic, professional, and political aspects of the issue, and why UX writers are on the front line of this historic change.
• Learn practical tricks to avoid gendered writing, and be inspired to lead the change with innovation (yes, languages can change).
• Get to know some technological solutions that will leave the freedom of choice in your users’ hands.