It doesn’t take a psychology degree to know that it’s hard work strengthening relationships between machines and humans. While machines can’t process feelings (yet), they are fundamentally built to foster connections with people, and it’s our responsibility as conversation designers (or “AI counselors”) to help them achieve that through thoughtful and personalized content.

This talk begins as an intervention highlighting the strengths and limitations of persona creation, and proceeds as a lesson in designing chatbot personas that focus on relationship-building and trust, and help users feel connected to and understood by your brand.

In this session, you will learn:

• The common pitfalls of persona creation
• How human relationship psychology plays a role in designing successful AI personalities
• How to design trustworthy AI personalities