When Kati Grega joined Sovos, a global enterprise tax software company, she rolled up her sleeves to create the first content style guide for the company. She was new to Sovos, the tax industry, and UX content strategy. She was also a team of one.

Learn how, in just three months, she presented a functional style guide that has helped content writers, UX designers, and product managers create a better user experience for their customers. Kati will show us her process and give actionable advice you can use in your own style guide project.

In this session, you will learn:

• What to do before sitting down and typing out guidelines: how to create a road map and how to do research inside the organization to identify needs and outside the organization to identify best practices.
• How to decide what to include in a minimal viable style guide for your organization.
• How to promote the style guide within the organization and drive adoption.